ABM & Demand Gen Lead — Enterprise & Pharma

Billennium; Polska; Hybrid; PLN 180,000 - 300,000; Full time

Benefits offered by this job

Medical insurance

Life insurance

Sports card

Veterinary care

Remote/hybrid work options

Job summary

Billennium is seeking an experienced Demand Generation & ABM Manager to turn solution priorities into integrated campaigns that generate qualified pipeline. You will shape global demand generation and ABM programmes and collaborate with Sales, regional SDRs, solution experts, and Marketing.

This hands-on role focuses on audience strategy, campaign orchestration, automation, lead management, and ROI. A key part of the role is developing ABM programmes for enterprise accounts, with emphasis on

Qualifications

• 8+ years in B2B demand generation or ABM.
• Experience delivering measurable pipeline from marketing campaigns.
• Hands-on with long, complex enterprise buying journeys.

Responsibilities

• Plan and run integrated demand generation programmes across priority solutions, industries and markets.
• Design and deliver ABM programmes for selected enterprise accounts, partnerships with Sales.
• Build audience and campaign strategies using ICPs, personas, and buying committees.
• Own campaign execution and lead flow from first engagement to opportunity with SLAs.
• Build scalable, automated campaign operations in marketing automation and CRM with AI-enabled processes.
• Measure and optimise engagement, attribution, pipeline, and ROI for campaigns and budgets.
• Coordinate delivery with Sales, SDRs, Content, Creative, Social Media, PR, Events, and tech partners.

Skills

Demand Gen

ABM strategy

Campaign orchestration

Lead management

CRM & MAP

Data-driven decisions

Cross-functional collaboration

Project management

Tools

Salesforce Pardot

HubSpot

Dynamics 365

Job description

Billennium is seeking an experienced Demand Generation & ABM Manager to turn solution priorities into integrated campaigns that generate qualified pipeline. You will shape global demand generation and ABM programmes and collaborate with Sales, regional SDRs, solution experts, and Marketing.

This hands-on role focuses on audience strategy, campaign orchestration, automation, lead management, and ROI. A key part of the role is developing ABM programmes for enterprise accounts, with emphasis on