Demand Generation & ABM Manager

Billennium; Polska; Hybrid; PLN 180,000 - 300,000; Full time

Benefits offered by this job

Medical insurance

Life insurance

Sports card

Veterinary care

Remote/hybrid work options

Job summary

Billennium is seeking an experienced Demand Generation & ABM Manager to turn solution priorities into integrated campaigns that generate qualified pipeline. You will shape global demand generation and ABM programmes and collaborate with Sales, regional SDRs, solution experts, and Marketing.

This hands-on role focuses on audience strategy, campaign orchestration, automation, lead management, and ROI. A key part of the role is developing ABM programmes for enterprise accounts, with emphasis on

Qualifications

• 8+ years in B2B demand generation or ABM.
• Experience delivering measurable pipeline from marketing campaigns.
• Hands-on with long, complex enterprise buying journeys.

Responsibilities

• Plan and run integrated demand generation programmes across priority solutions, industries and markets.
• Design and deliver ABM programmes for selected enterprise accounts, partnerships with Sales.
• Build audience and campaign strategies using ICPs, personas, and buying committees.
• Own campaign execution and lead flow from first engagement to opportunity with SLAs.
• Build scalable, automated campaign operations in marketing automation and CRM with AI-enabled processes.
• Measure and optimise engagement, attribution, pipeline, and ROI for campaigns and budgets.
• Coordinate delivery with Sales, SDRs, Content, Creative, Social Media, PR, Events, and tech partners.

Skills

Demand Gen

ABM strategy

Campaign orchestration

Lead management

CRM & MAP

Data-driven decisions

Cross-functional collaboration

Project management

Tools

Salesforce Pardot

HubSpot

Dynamics 365

Job description

We’re not just another consulting and outsourcing company. We are passionate about pushing boundaries and creating innovative IT solutions that bring value to our customers and our people.

At Billennium, we turn bold ideas, engineering excellence, and AI into solutions that create real business impact. As a global technology company, we bring together ambitious experts who thrive on innovation, collaboration, and continuous growth. Join us to build future‑ready digital solutions in a place where your work matters and your ideas help shape what’s next.

Our values, captured by the acronym TIGER, define who we are and how we work: Trust, Innovation, Growth, Energy, and Responsibility guide us in everything we do.

Role Summary

We are looking for an experienced Demand Generation & ABM Manager to turn our solution priorities into integrated campaigns that generate qualified pipeline.

You will shape and deliver global demand generation and account-based marketing programmes, working closely with Sales, regional SDR teams, solution experts, and Marketing. This is a hands‑on role where you will have the opportunity to build and improve how we work, from audience strategy and campaign orchestration to automation, lead management, attribution, and ROI.

A key part of the role will be developing ABM programmes for enterprise accounts, with a particular focus on pharma and life sciences.

What You Will Do:

• Plan and run integrated demand generation programmes across priority solutions, industries, and markets, translating global strategy into coordinated campaigns, plays, and customer touchpoints.
• Design and deliver account-based marketing programmes for selected enterprise accounts and segments, particularly in pharma and life sciences, partnering closely with Sales and solution teams on account selection, targeting, and orchestration.
• Build audience and campaign strategies using ICPs, personas, buying committees, account tiering, and intent signals to connect meaningful customer needs with the right Billennium solutions.
• Own campaign execution and lead flow from first engagement through MQL, SQL, and opportunity, including scoring, routing, nurture journeys, lifecycle stages, SDR/Sales handover, and agreed SLAs.
• Build scalable, automated campaign operations in our marketing automation and CRM environment, introducing reusable templates, AI-enabled ways of working, and strong data‑quality practices.
• Measure and optimise commercial impact using engagement, conversion, sourced and influenced pipeline, cost per opportunity, attribution, and ROI to make informed decisions about campaigns and budgets.
• Coordinate integrated campaign delivery with Sales, SDRs, Content, Creative, Social Media, PR, Events, and technology partners, ensuring Billennium solutions and customer challenges remain at the centre of joint campaigns.

Requirements

Basic Qualifications

• 8+ years of experience in B2B demand generation, account-based marketing, or integrated campaign management, ideally within IT services, software, systems integration, or professional services.
• A proven record of creating qualified pipeline through marketing campaigns, with the ability to demonstrate campaign performance through measurable results.
• Experience managing long and complex enterprise buying journeys involving multiple stakeholders and decision-makers.
• Practical ABM experience covering account selection and tiering, account planning, buying committees, and orchestration with Sales.
• Hands‑on experience with marketing automation and CRM platforms such as Salesforce Account Engagement (Pardot), HubSpot, or Microsoft Dynamics 365, including lead scoring, lifecycle management, nurture programmes, and routing.
• Strong understanding of B2B funnel metrics, attribution, MQL-to-SQL conversion, sourced and influenced pipeline, and ROI, with the ability to translate data into clear actions.
• Experience partnering closely with Sales and SDR teams, including lead‑management SLAs, follow‑up processes, and pipeline reviews.
• Strong project management and communication skills, with the ability to collaborate effectively across multiple markets, teams, agencies, and priorities.

Nice to Have Qualifications

• LinkedIn Ads, Google Ads, email nurture programmes, landing pages, and webinars.
• Campaign experience across multiple regions, particularly EMEA, North America, and/or APAC.
• Experience within regulated industries such as pharma, life sciences, or the public sector.
• Understanding of technology areas such as AI, cloud, data, and cybersecurity.
• Experience using intent-data platforms and marketing‑influenced pipeline reporting.
• German and/or Polish language skills.
• Professional development – continuous learning opportunities and internal mobility.
• Comprehensive learning resources – access to Udemy for Business.
• Flexibility – adaptable working hours and remote/hybrid work options.
• Benefits package through the Worksmile platform, with options such as medical and life insurance, sports card, and veterinary care.
• Innovative environment – be part of a forward‑thinking, growth‑oriented workplace where new approaches and ideas are welcomed.
• Team‑building traditions – connect with colleagues through company initiatives and our annual company event.