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Digital Marketing Expert
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Digital Marketing Expert
Job summary
A leading digital marketing firm in Islamabad seeks a Marketing Specialist to build and execute a comprehensive digital strategy. The ideal candidate will have 2–4 years of B2B or IT marketing experience, strong skills in Google Ads and social media marketing. Responsibilities include running targeted campaigns, managing content calendars, and optimizing the company's digital presence. This role offers the opportunity to make a significant impact in a growing company.
Qualifications
- 2–4 years experience in B2B or IT/tech marketing.
- Hands-on experience with digital advertising platforms.
- Strong communication and branding skills.
Responsibilities
- Build a strong digital presence across various platforms.
- Run and manage targeted advertising campaigns.
- Create content calendars and manage lead generation.
Skills
Tools
We’re looking for someone who can build and execute a full digital strategy.
- Build a strong digital presence across LinkedIn, Google, and relevant B2B platforms
- Help craft brand messaging for tenders, OEMs, and clients
- Support website SEO and content alignment
- Run and manage targeted campaigns on Google, LinkedIn, and Facebook (where relevant)
- Design ad creatives (or coordinate with designer)
- Set up basic tracking and reporting (GA4, Meta Pixel, etc.)
- Create or manage content calendars: posts, client case studies, solution showcases
- Launch lead generation forms or simple landing pages
- 2–4 years experience in B2B or IT/tech marketing
- Hands‑on with Google Ads, LinkedIn Ads, Meta Business Suite
- Familiar with SEO basics and tools (e.g., SEMrush, Yoast, etc.)
- Strong communication skills and a good eye for branding
- Knows how to drive leads and awareness, not just likes
- Strategic Marketing & Campaign Planning
- Social Media Marketing
- Email Marketing & Automation
- Google Ads
- Search Engine Optimization (SEO)
- Analytics & Reporting
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.