User Acquisition & Monetization Executive

Switch Communications; Islamabad; On-site; PKR 1,800,000 - 3,200,000; Full time

Job summary

Switch Communications Ltd is seeking a data-driven Executive to accelerate growth for our global mobile apps through performance marketing, optimization, and experimentation. You will focus on acquiring high-quality users, improving conversion and retention, and maximizing revenue through subscriptions, in-app purchases, and ad monetization.

You will plan, execute, and optimize user acquisition across Google Ads, Meta Ads, TikTok Ads, and Apple Search Ads, while driving app installs,

Qualifications

• 1–3 years of experience in mobile app growth, user acquisition, and monetization.
• Strong understanding of product marketing, including positioning, messaging, and lifecycle marketing campaigns.
• Good grasp of user experience (UX) principles and the ability to make data-driven decisions.
• Hands‑on experience with ASO, subscription-based monetization, Google Ads, AdMob, analytics tools, and A/B testing.
• Proficiency in analyzing user funnels, cohort performance, and experimentation results using Excel, Google Sheets, or similar tools.

Responsibilities

• Plan, execute, and optimize user acquisition campaigns across digital channels such as Google Ads, Meta Ads, TikTok Ads, and Apple Search Ads.
• Drive app installs, registrations, and customer acquisition while improving campaign performance and efficiency.
• Identify and test new growth opportunities, channels, and audience segments.
• Support and optimize monetization strategies, including subscriptions, in-app purchases, freemium-to-premium conversion models and ad monetization.
• Work with product teams to improve conversion funnels, user retention, and overall revenue performance.
• Analyze revenue performance and recommend strategies to improve ARPU, retention, and overall profitability.

Skills

Data-driven decision making

UX principles

Communication & stakeholder management

A/B testing & experimentation

Analytics & funnel analysis

Tools

Google Ads

AdMob

Analytics tools

Excel

Google Sheets

Job description

User Acquisition & Monetization Executive

We are looking for a data-driven Executive to accelerate growth for our global mobile apps through performance marketing, optimization, and experimentation. The role focuses on acquiring high-quality users, improving conversion and retention, and maximizing revenue through subscriptions, in-app purchases, and ad monetization.

User Growth & Marketing

• Plan, execute, and optimize user acquisition campaigns across digital channels such as Google Ads, Meta Ads, TikTok Ads, and Apple Search Ads.
• Drive app installs, registrations, and customer acquisition while improving campaign performance and efficiency.
• Identify and test new growth opportunities, channels, and audience segments.
• Support and optimize monetization strategies, including subscriptions, in-app purchases, freemium-to-premium conversion models and ad monetization.
• Work with product teams to improve conversion funnels, user retention, and overall revenue performance.
• Analyze revenue performance and recommend strategies to improve ARPU, retention, and overall profitability.

Performance Analysis & Reporting

• Track key growth and revenue metrics, including installs, retention, conversion rates, ROAS, and revenue.
• Prepare regular performance reports and provide actionable insights to support decision‑making.
• Conduct A/B testing to improve acquisition and monetization outcomes.

Cross-Functional Collaboration

• Collaborate with Product, Design, Development, and Marketing teams to support growth and monetization initiatives.
• Coordinate with creative teams to develop and optimize marketing assets and campaigns.
• Support product launches, feature rollouts, and growth initiatives.

Qualifications

• 1–3 years of experience in mobile app growth, user acquisition, and monetization.
• Strong understanding of product marketing, including positioning, messaging, and lifecycle marketing campaigns.
• Good grasp of user experience (UX) principles and the ability to make data-driven decisions.
• Hands‑on experience with ASO, subscription-based monetization, Google Ads, AdMob, analytics tools, and A/B testing.
• Proficiency in analyzing user funnels, cohort performance, and experimentation results using Excel, Google Sheets, or similar tools.
• Strong communication and stakeholder management skills, with the ability to collaborate effectively across Product, Design, Development, and Marketing teams.