User Acquisition Lead — Mobile Games Growth & Optimization

Apex Logics; Islamabad; Sur place; PKR 1 800 000 - 3 200 000; Plein temps

Avantages offerts par ce poste

Competitive Salary Package

Growth opportunities

Exciting mobile gaming projects

Collaborative team environment

Résumé du poste

Apex Logics is seeking an experienced User Acquisition Manager to drive growth for our mobile gaming portfolio. You will plan, execute, and optimize UA campaigns across multiple platforms to acquire high-quality installs, improve ROAS, and scale games in global markets.

Join a data-driven team where you will collaborate with creative, product, game development, and analytics to test creatives, analyze performance, and report insights to management.

Qualifications

• Bachelor's degree in Marketing, Business, Digital Marketing, or a related field.
• 3-4 years of proven experience in User Acquisition, Performance Marketing, or Mobile App/Game Marketing.
• Strong experience in managing paid acquisition campaigns for mobile apps or games.
• Hands-on experience with platforms such as Google Ads, Meta Ads, TikTok Ads, Unity Ads, AppLovin, and other advertising networks.
• Strong understanding of mobile marketing metrics including CPI, CPA, ROAS, LTV, ARPU, Retention, and Conversion Rate.
• Experience with mobile attribution and analytics platforms such as AppsFlyer, Adjust, Firebase, or similar tools.
• Strong analytical and problem-solving skills.
• Experience in A/B testing, campaign optimization, and creative performance analysis.
• Excellent communication and reporting skills.
• Ability to work independently and manage multiple campaigns simultaneously.

Responsabilités

• Develop and execute effective UA strategies for mobile games.
• Plan, manage, and optimize paid marketing campaigns across multiple platforms.
• Manage campaigns on Google Ads, Meta Ads, TikTok Ads, Unity Ads, AppLovin, and other networks.
• Monitor and optimize CPI, CPA, CTR, CVR, ROAS, Retention and LTV.
• Scale campaigns while maintaining profitability and performance targets.
• Analyze campaign performance and identify opportunities for growth.
• Collaborate with creative, product, game development and analytics teams to improve performance.
• Conduct creative testing and identify high-performing ad creatives.
• Develop strategies for different GEOs and target audiences.
• Manage and optimize marketing budgets efficiently.
• Track competitor activities and market trends in mobile gaming.
• Prepare regular performance reports and present insights to management.
• Stay updated with the latest trends, tools, and changes in mobile UA ecosystem.

Connaissances

User acquisition planning

Campaign optimization

Analytics & reporting

A/B testing

Communication

Independent work

Formation

Bachelor's degree in Marketing/Business/Digital Marketing

Outils

Google Ads

Meta Ads

TikTok Ads

Unity Ads

AppLovin

Description du poste

Apex Logics is seeking an experienced User Acquisition Manager to drive growth for our mobile gaming portfolio. You will plan, execute, and optimize UA campaigns across multiple platforms to acquire high-quality installs, improve ROAS, and scale games in global markets.

Join a data-driven team where you will collaborate with creative, product, game development, and analytics to test creatives, analyze performance, and report insights to management.