Apps Growth Manager

The IT Zon; Saddar; On-site; PKR 600,000 - 1,100,000; Full time

Job summary

The IT Zon in Pakistan seeks an Executive to accelerate growth for our global mobile apps through performance marketing, optimization, and experimentation. You will focus on acquiring high-quality users, improving conversion and retention, and maximizing revenue from subscriptions, in-app purchases, and ads.

You will plan and optimize campaigns across Google Ads, Meta Ads, TikTok Ads, and Apple Search Ads; collaborate with product and design teams; conduct A/B testing and analyze funnels,

Qualifications

• 2-3 years of experience in mobile app growth, user acquisition, and monetization.
• Strong understanding of product marketing, lifecycle campaigns, and messaging.

Responsibilities

• Plan, execute, and optimize user acquisition campaigns across digital channels.
• Drive installs, registrations, and customer acquisition while improving campaign performance.
• Identify and test growth opportunities, channels, and audience segments.
• Support monetization strategies including subscriptions, in-app purchases, and ad monetization.
• Collaborate with Product, Design, Development, and Marketing to improve funnels and retention.
• Analyze revenue performance and recommend strategies to improve ARPU and profitability.
• Track key metrics (installs, retention, ROAS) and prepare performance reports.
• Conduct A/B testing to improve acquisition and monetization outcomes.

Skills

Growth strategy

User acquisition

Monetization

A/B testing

Analytics

UX understanding

Tools

Google Ads

AdMob

ASO

Excel/Sheets

Job description

We are looking for a data-driven Executive to accelerate growth for our global mobile apps through performance marketing, optimization, and experimentation. The role focuses on acquiring high-quality users, improving conversion and retention, and maximizing revenue through subscriptions, in-app purchases, and ad monetization.

1. User Growth & Marketing

• Plan, execute, and optimize user acquisition campaigns across digital channels such as Google Ads, Meta Ads, TikTok Ads, and Apple Search Ads.
• Drive app installs, registrations, and customer acquisition while improving campaign performance and efficiency.
• Identify and test new growth opportunities, channels, and audience segments.
• Support and optimize monetization strategies, including subscriptions, in-app purchases, freemium-to-premium conversion models, and ad monetization.
• Work with product teams to improve conversion funnels, user retention, and overall revenue performance.
• Analyze revenue performance and recommend strategies to improve ARPU, retention, and overall profitability.

3. Performance Analysis & Reporting

• Track key growth and revenue metrics, including installs, retention, conversion rates, ROAS, and revenue.
• Prepare regular performance reports and provide actionable insights to support decision-making.
• Conduct A/B testing to improve acquisition and monetization outcomes.

4. Cross-Functional Collaboration

• Collaborate with Product, Design, Development, and Marketing teams to support growth and monetization initiatives.
• Coordinate with creative teams to develop and optimize marketing assets and campaigns.
• Support product launches, feature rollouts, and growth initiatives.
• 2-3 years of experience in mobile app growth, user acquisition, and monetization.
• Strong understanding of product marketing, including positioning, messaging, and lifecycle marketing campaigns.
• Good grasp of user experience (UX) principles and the ability to make data-driven decisions.
• Hands-on experience with ASO, subscription-based monetization, Google Ads, AdMob, analytics tools, and A/B testing.
• Proficiency in analyzing user funnels, cohort performance, and experimentation results using Excel, Google Sheets, or similar tools.
• Strong communication and stakeholder management skills, with the ability to collaborate effectively across Product, Design, Development, and Marketing teams.