Senior Performance Marketing Manager

Disrupt.com; Karachi Division; On-site; PKR 2,400,000 - 5,000,000; Full time

Job summary

Disrupt.com is seeking a high-impact Growth Marketing Leader to drive user acquisition and monetization for its consumer products. You will own GTM strategies, optimize campaigns across Meta, TikTok, Google Ads, YouTube, and emerging platforms, and collaborate with product and design to scale growth.

With 7+ years in performance or growth marketing, you will build loops, measure CAC/LTV, run experiments, and mentor a cross-functional team to achieve scalable results in a fast-paced startup

Qualifications

• 7+ years in performance or growth marketing, launching products from 0 to 1.
• Proven experience building scalable consumer or SaaS marketing engines.
• Bachelor's in marketing/business; MBA is a plus.

Responsibilities

• Build GTM playbooks including personas, messaging, pricing, channels, and funnels.
• Design, launch, and optimize paid campaigns across Meta, TikTok, Google Ads, YouTube.
• Own the full customer lifecycle from awareness to monetization.
• Execute full-stack consumer marketing: performance ads, content, SEO, influencer partnerships.
• Run rapid growth experiments (landing pages, tests, viral loops, referrals).
• Develop CAC/LTV models, cohort retention analysis, unit economics, budget allocation.
• Create viral mechanisms and scale organic growth while reducing CAC.
• Collaborate with product/design/content to optimize in-product growth levers.
• Manage relationships with agencies, creators, vendors; scale execution.
• Establish dashboards and provide updates to founders and leadership.
• Conduct market, competitive, and user research to inform strategy.

Skills

Entrepreneurial mindset

Strategic thinker

Hands-on execution

Data-driven decisions

Stakeholder management

Growth mindset

Education

Bachelor's degree in marketing or business

MBA (plus)

Tools

Google Analytics

Mixpanel

Amplitude

Braze/Iterable/Customer.io

Job description

Disrupt.com is a global platform that builds, scales and invests in high-growth technology ventures. As one of the most successful venture builders in the MENA region with a portfolio of 10+ companies and notable exits (Cloudways $350Mn acquisition by Digital Ocean) - Disrupt.com partners with founders at a very early stage, helping them achieve product-market fit and power through the first point of the scale.

Our unstoppable team of 600+ employees is the best and the brightest, driving innovation across 7 Global SaaS Brands in 6 hottest industries, including Cybersecurity, Direct-to-consumer, Managed Cloud, Affiliate Marketing, Digital Media, Web.3.0, and Venture Building as a Service.

Our team is made up of dreamers, doers, and all-around rockstars who are committed to making a difference. As a result, we're among the best companies to work for, with a plethora of benefits and an amazing culture.

Overview of the role:

The ideal candidate will have deep expertise in user acquisition, a proven track record of launching consumer products from scratch, and the ability to work autonomously in building growth loops and GTM strategies that scale.

Expectations from the role:

• Build comprehensive GTM playbooks covering customer personas, messaging frameworks, pricing/monetization strategy, channel mix, and conversion funnel design
• Design, launch, and optimize paid marketing campaigns across B2C channels including Meta (Facebook/Instagram), TikTok, Google Ads, YouTube, and emerging platforms
• Own the entire customer lifecycle from awareness and acquisition through activation, engagement, retention, and monetization
• Conduct hands‑on execution of full-stack consumer marketing including performance ads, content marketing, SEO/AEO, influencer partnerships, and lifecycle/CRM
• Design and run rapid growth experiments (landing pages, ad creative tests, viral loops, referral programs, conversion funnels) to validate hypotheses
• Develop and monitor CAC/LTV models, cohort retention analysis, unit economics, and budget allocation frameworks for sustainable growth
• Build and optimize viral/social mechanisms to drive organic growth and reduce customer acquisition costs
• Collaborate with product, design, and content teams to create compelling campaigns and optimize in-product growth levers
• Build and manage relationships with external agencies, creators, freelancers, and vendors to scale execution
• Establish reporting dashboards and provide regular updates to venture founders and studio leadership
• Conduct market research, competitive analysis, and user research to inform strategy and positioning

Qualification and Experience:

• 7 years of experience in performance marketing, growth marketing, or digital marketing, with proven experience launching products from 0 to 1
• Track record of building and scaling consumer or SaaS marketing engines in tech or startup environments
• Deep understanding of consumer psychology, viral mechanics, and product-led growth strategies
• Extensive hands‑on experience with B2C marketing platforms including Meta Ads, TikTok Ads, Google Ads, and lifecycle marketing tools
• Experience working directly with founders or in venture building/studio environments is highly preferred
• Bachelor's degree in marketing, business, or a related field; MBA is a plus

Key Skills Required to Thrive in the Role:

Soft Skills:

• Entrepreneurial mindset with strong ownership and accountability
• Strategic thinker who can also execute hands‑on and get things done fast
• Excellent communication and stakeholder management skills across all levels (founders, C-level, product, design)
• Ability to thrive in ambiguous, fast-paced environments and work autonomously
• Strong influential skills to sell strategy and gain buy‑in from cross‑functional partners
• Obsessed with results, data‑driven decision making, and continuous experimentation
• Creative problem solver who finds out‑of‑the‑box solutions and pushes the envelope

Technical Skills:

• Expert‑level proficiency in Meta Ads (Facebook/Instagram) and Google Ads for B2C/SaaS
• Advanced knowledge of TikTok Ads, YouTube Ads, and emerging social platforms
• Strong analytical skills with experience in CAC/LTV modeling, cohort analysis, retention curves, and attribution
• Proficiency in analytics tools (Google Analytics, Mixpanel, Amplitude) and A/B testing platforms
• Experience with lifecycle marketing and CRM tools (Braze, Iterable, Customer.io)
• Understanding of viral mechanics, referral systems, and product-led growth
• Experience with conversion rate optimization (CRO) and landing page builders