User Acquisition Manager

Start2Play Games LLP; Lahore; Presencial; PKR 1.800.000 - 2.800.000; Jornada completa

Descripción de la vacante

Start2play Games LLP is seeking a data-driven UA Manager to lead paid acquisition for mobile games in Lahore on-site. You will scale campaigns across Google, Meta, TikTok, Mintegral, AppLovin and Unity Ads by turning data into players. Join a results-oriented team that values experimentation, pipeline optimization and strong KPI focus.

A portfolio of ROAS cases is required for application. Proven experience in mobile gaming UA and mastery of attribution tools is essential to drive profitable

Formación

• Gaming experience with UA or performance marketing for mobile games.
• Strong data-driven approach with solid spreadsheet skills.
• Ability to work full-time on-site in Lahore.

Responsabilidades

• Plan, execute, and optimize paid ad campaigns across major networks (Google, Mintegral, Meta, TikTok, AppLovin, Unity Ads).
• Analyze key metrics (CPI, ROAS, LTV, Retention) to scale budgets efficiently.
• Collaborate with design teams to brief, test, and iterate on high-performing ad creatives and playables.
• Conduct ASO A/B tests to boost organic and paid store conversion rates.

Conocimientos

Gaming experience

Analytical mindset

Herramientas

Mintegral

AppsFlyer

Adjust

Descripción del empleo

Start2play Games LLP is expanding! We are looking for a data-driven, results-oriented UA Manager to join our team on-site in Lahore. If you know how to scale mobile games through profitable paid acquisition campaigns and love turning data into players, we want you on board.

What You'll Do:

• Campaign Management: Plan, execute, and optimize paid ad campaigns across major networks (Google, Mintegral, Meta,TikTok, AppLovin, Unity Ads).
• Data & KPI Tracking: Analyze key metrics (CPI, ROAS, LTV, Retention) to scale budgets efficiently.
• Creative Testing: Collaborate with design teams to brief, test, and iterate on high-performing ad creatives and playables.
• ASO Optimization: Conduct A/B tests for App Store Optimization (ASO) to boost organic and paid store conversion rates.

What We’re Looking For:

• Gaming Experience: Proven track record running UA or performance marketing specifically for mobile games.
• Tech Stack: Deep understanding of mobile attribution tools (MMPs) like , Mintegral, AppsFlyer or Adjust.
• Analytical Mindset: Strong data-driven approach with intermediate-to-advanced spreadsheet skills.
• Location: Ability to work full-time on-site at our Lahore office.

You must attach a portfolio detailing past campaign performance, ROAS case studies, or creative strategies along with your CV. Applications without a portfolio will be automatically rejected.