Marketing Analyst

Finz; Lahore; On-site; PKR 900,000 - 1,800,000; Full time

Job summary

Finz Games is seeking a Marketing Analyst to plan, launch, and optimize paid UA campaigns across Meta, Google, TikTok, and more. You will collaborate with product, creative, and analytics teams to maximize ROAS and player value.

The role requires 2–4 years in performance marketing, preferably in mobile gaming, with strong analytics and reporting skills. On-site in Lahore offers growth and dynamic projects.

Qualifications

• Bachelor's degree in Marketing, Business, CS, or related field.
• 2–4 years of performance marketing experience, preferably mobile gaming.
• Hands-on experience with Meta Ads, Google Ads, TikTok Ads, or similar platforms.

Responsibilities

• Plan, launch, and optimize UA campaigns across major platforms.
• Monitor CPI, CPA, ROAS, LTV, retention, and conversions.
• Manage advertising budgets to meet growth targets.
• Collaborate with product, creative, analytics teams.
• Analyze campaigns and produce actionable reports.

Skills

Campaign optimization

Data-driven decisions

Analytics reporting

Team collaboration

Education

Bachelor's degree in Marketing, Business, CS, or related field

2–4 years performance marketing experience

Tools

AppsFlyer

Adjust

Firebase

Looker Studio

Job description

# Marketing AnalystMarketing21 Civic Centre Johar Town Lahore, Punjab 54000, PKFull-timeJob Title: Marketing AnalystLocation: Lahore (On-site)Company: Finz GamesEmployment Type: Full-timeFinz Games is a growing mobile game development studio dedicated to creating engaging and innovative gaming experiences. We're looking for a passionate and data-driven Game Performance Marketer to help scale our games by driving high-quality user acquisition and maximizing marketing performance.Job SummaryAs a Game Performance Marketer, you will be responsible for planning, executing, and optimizing paid marketing campaigns to acquire users, improve player engagement, and maximize return on ad spend (ROAS). You will collaborate with the product, creative, analytics, and ASO teams to drive sustainable game growth.Key Responsibilities• Plan, launch, and optimize user acquisition (UA) campaigns across Meta, Google Ads, TikTok, Apple Search Ads, Unity Ads, and other advertising platforms.• Monitor and optimize key performance metrics, including CPI, CPA, ROAS, LTV, retention, and conversion rates.• Manage and allocate advertising budgets effectively to achieve growth targets.• Analyze campaign performance and provide actionable insights through regular reports.• Work with the creative team to develop and test ad creatives, videos, playable ads, and marketing assets.• Conduct A/B testing on creatives, audiences, bidding strategies, and campaign structures.• Collaborate with the ASO team to align paid and organic growth strategies.• Track competitor activities, industry trends, and emerging advertising opportunities.• Utilize attribution and analytics tools to measure campaign effectiveness and identify optimization opportunities.• Continuously improve campaign performance through data-driven decision-making.Requirements• Bachelor's degree in Marketing, Business, Computer Science, or a related field.• 2–4 years of experience in performance marketing, preferably within the mobile gaming industry.• Hands-on experience managing campaigns on Meta Ads, Google Ads, TikTok Ads, Apple Search Ads, or similar platforms.• Strong understanding of mobile attribution platforms such as AppsFlyer, Adjust, or Singular.• Experience with analytics tools such as Firebase, Google Analytics, or Looker Studio.• Strong analytical, problem-solving, and reporting skills.• Proficiency in Microsoft Excel or Google Sheets.• Excellent communication and collaboration skills.• Passion for mobile games and digital marketing.Preferred Qualifications• Experience marketing casual, hyper-casual, or hybrid-casual mobile games.• Knowledge of App Store Optimization (ASO).• Experience with creative performance analysis and testing.• Familiarity with SQL or business intelligence tools is a plus.• What We Offer• Competitive salary and performance-based incentives.• Opportunity to work on exciting mobile game projects.• Collaborative and creative work environment.• Professional learning and career growth opportunities.• A culture that encourages innovation, ownership, and teamwork.If you're passionate about scaling mobile games through data-driven marketing and creative experimentation, we'd love to hear from you. Join Finz Games and help bring our games to players around the world!Core Skills: Expertise in managing high-scale UA campaigns. MMP & multiple UA channels knowledge, also knowledge of mediations & strong knowledge of store side as well (Android + IOS).