Growth-Focused UA Manager (Mobile Games)

Game District; Lahore; On-site; PKR 1,800,000 - 3,000,000; Full time

Job summary

Game District is hiring a Performance Marketing Executive to drive growth for its mobile games portfolio from Gulberg 3, Lahore. You will manage and optimize daily user acquisition campaigns across Google Ads, AppLovin, Mintegral, and other paid channels, while tracking CPI, ROAS, CTR, CVR, retention, and LTV.

The role requires 2–3 years in UA or related fields, strong analytical skills, and collaboration with Marketing, Creative, Product, and Game Teams to boost ROI and scalability.

Qualifications

• Bachelor's degree in Marketing, Business, Analytics, or a related field.
• 2–3 years of experience in User Acquisition, Performance Marketing, Digital Marketing, or a related role.
• Hands-on experience managing and optimizing paid user acquisition campaigns.
• Strong understanding of mobile advertising platforms such as Google Ads, AppLovin, Mintegral, or similar ad networks.
• Strong understanding of performance metrics including CPI, ROAS, CTR, CVR, Retention, LTV, and related UA metrics.
• Experience with campaign budgeting, bid management, targeting, optimization, and performance analysis.
• Experience with A/B testing and creative performance analysis.
• Strong analytical and problem-solving skills with the ability to turn data into actionable insights.
• Good command of Excel/Google Sheets and campaign reporting.

Responsibilities

• Manage and optimize daily UA campaigns across platforms such as Google Ads, Mintegral, AppLovin and other paid channels.
• Monitor and analyze key performance metrics including Spend, CPI, ROAS, CTR, CVR, Retention, and LTV to evaluate campaign performance.
• Handle campaign setup, budget allocation, bid adjustments, targeting, and ongoing optimization.
• Analyze campaign performance and proactively identify opportunities to improve user acquisition efficiency, scalability, and ROI.
• Monitor ad creative performance and identify winning, underperforming, and high-potential creatives.
• Work closely with the Creative Team to define and communicate creative requirements based on campaign performance and user insights.
• Plan and execute A/B tests across creatives, campaigns, audiences, and other campaign variables.
• Analyze testing results and implement learnings to improve campaign performance.
• Conduct competitor, market, and ad creative research to identify emerging trends and new user acquisition opportunities.
• Prepare and maintain regular campaign performance reports and dashboards, providing actionable insights and recommendations.
• Collaborate with Marketing, Creative, Product, and Game Teams to align UA strategies with game growth objectives.
• Stay updated on mobile advertising trends, ad networks, campaign strategies, and industry best practices

Skills

User Acquisition

Performance Marketing

Campaign Management

Campaign Optimization

Data Analysis

A/B Testing

Creative Analysis

Budget Management

Market Research & Reporting

Education

Bachelor's degree in Marketing, Business, Analytics

Tools

Google Ads

AppLovin

Mintegral

Excel/Google Sheets

Mobile Ad Networks

Job description

Game District is hiring a Performance Marketing Executive to drive growth for its mobile games portfolio from Gulberg 3, Lahore. You will manage and optimize daily user acquisition campaigns across Google Ads, AppLovin, Mintegral, and other paid channels, while tracking CPI, ROAS, CTR, CVR, retention, and LTV.

The role requires 2–3 years in UA or related fields, strong analytical skills, and collaboration with Marketing, Creative, Product, and Game Teams to boost ROI and scalability.