Mobile Game UA Specialist: Scale High-Impact Campaigns

HR Navigator; Lahore; Hybrid; PKR 1,674,000 - 2,232,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

HR Navigator is seeking a User Acquisition Specialist to plan, launch, and manage campaigns for mobile games. You will oversee campaigns across Google Ads, Mintegral, and AppLovin, focus on CPI, ROAS, retention, and LTV, and collaborate with the creative team to test new ad concepts.

The role requires 3+ years of UA experience, strong analytical skills, budget management, and the ability to scale profitable campaigns while staying ahead of industry trends. Hybrid work on Mall Road, Lahore.

Qualifications

• Hands-on mobile game UA experience required.
• Proven campaign management on Google Ads, Mintegral, and AppLovin.
• Strong analytics, data-driven decision making, and reporting.
• Ability to manage budgets and scale profitable campaigns.
• Excellent communication and independent ownership.

Responsibilities

• Plan, launch, and manage UA campaigns for mobile games.
• Optimize CPI, ROAS, retention, and LTV.
• Test creatives, audiences, placements, and structures.
• Analyze performance and deliver actionable insights.
• Collaborate with creative teams on new ad concepts.
• Monitor budgets and allocate spend efficiently.
• Stay updated on UA trends and platform updates.

Skills

Mobile UA

Campaign optimization

Data analysis

Budget management

Reporting

Independent ownership

Tools

Google Ads

Mintegral

AppLovin

Attribution/MMPs

Job description

HR Navigator is seeking a User Acquisition Specialist to plan, launch, and manage campaigns for mobile games. You will oversee campaigns across Google Ads, Mintegral, and AppLovin, focus on CPI, ROAS, retention, and LTV, and collaborate with the creative team to test new ad concepts.

The role requires 3+ years of UA experience, strong analytical skills, budget management, and the ability to scale profitable campaigns while staying ahead of industry trends. Hybrid work on Mall Road, Lahore.