Social Media Marketing Specialist

Yadea; Lahore; On-site; PKR 600,000 - 1,200,000; Full time

Job summary

Yadea in Pakistan is seeking a dedicated Overseas Social Media Specialist to manage international platforms such as Instagram, Facebook, YouTube and TikTok. You will create content, shoot and edit videos, and maintain active audience engagement across markets.

You will plan campaigns, collaborate with influencers, monitor trends, and analyze data to optimize growth. Strong English skills and trend awareness are essential, with ability to work with cross-functional teams.

Qualifications

• Bachelor's degree in marketing, new media or related field.
• Over 1 year of overseas social media operations experience.
• Excellent English listening, speaking, reading and writing; Chinese preferred.
• Ability to plan content, edit videos and analyze data to optimize campaigns.

Responsibilities

• Handle daily operation of overseas social media accounts, including content creation, shooting and editing.
• Plan activities to grow fans and establish external brand image.
• Capture industry topics and hot trends to produce engaging content.
• Coordinate influencer collaborations and PR resources to boost exposure and engagement.
• Monitor trends and platforms in overseas markets to stay current.
• Analyze account data, review performance, and optimize content strategies.
• Collaborate with the team on materials, events, and cross-market projects.

Skills

Content creation

Video editing

Social media marketing

English fluency

Communication

Data analysis

Education

Bachelor's degree in Marketing / New Media

Tools

Photoshop

Premiere Pro

Job description

1. Responsible for the daily operation of overseas social media accounts such as Instagram, Facebook, Youtube, Tiktok, and other overseas self media platforms, including content creation, shooting and editing, account maintenance, interaction, etc;

2. Responsible for planning corresponding activities on overseas self media platforms to activate and increase fans, and establish external brand image;

3. Has industry insight ability, high topic sensitivity, and can quickly combine real-time hot topics to create explosive content;

4. Plan social media marketing activities, KOLs and other social media influencers, expand and maintain overseas media PR, internet celebrities, advertising resources, etc., enhance account exposure and fan interaction;

5. Stay up-to-date with the latest social media trends and emerging social media platforms in the industry.

6. Monitor account data, conduct regular reviews, and optimize content strategies; Research competitors and capture industry trends in overseas markets;

7. Collaborate with the team to complete material coordination, event implementation, and market related collaborative work.

Basic requirements:

1. Bachelor's degree or above, with a preference for majors in marketing, new media, design, or related fields;

2. Fluent in English listening, speaking, reading, and writing, with Chinese proficiency preferred;

3. Having over 1 year of experience in overseas social media operations, strong communication skills, and understanding of promotion techniques and operational rules for overseas social media platforms;

4. Priority will be given to understanding photography and videography, familiarity with design software, and short video editing;

5. Strong abilities in written expression, data analysis, marketing and promotion, communication and coordination, able to keenly grasp industry information and audience needs, and accurately convey through media such as text, images, and videos;

6. Strong ability to withstand pressure, responsible for work, able to actively complete work tasks, and able to quickly integrate into the team.