Social Media Specialist

Social Gravity Ltd; Karachi Division; On-site; PKR 600,000 - 840,000; Full time

Job summary

Social Gravity Ltd is seeking a motivated Social Media Specialist to help manage and optimise content across Instagram, Facebook, TikTok, LinkedIn, and Twitter. You will support the marketing team in building brand presence and engagement online, with a creative eye for design and strong communication skills.

The role focuses on creating visually appealing content, scheduling posts, engaging with followers, tracking metrics, and contributing to content calendars and campaigns with a

Qualifications

• Basic understanding of major social platforms.
• Creative eye for design and visuals.
• Strong written and verbal communication.
• Ability to follow brand guidelines and maintain a consistent voice.

Responsibilities

• Assist in managing social media accounts on Instagram, Facebook, TikTok, LinkedIn, and Twitter.
• Create visually appealing content using Canva and design tools.
• Schedule and post content following brand guidelines.
• Engage with followers and monitor comments and messages.
• Develop content calendars and campaign strategies.
• Collaborate with marketing to brainstorm new content ideas.
• Proofread and edit captions and copy for clarity and engagement.
• Track metrics and generate basic performance reports.
• Stay up-to-date with trends, hashtags, and platform updates to optimise engagement.
• Support campaigns, contests, and paid social media initiatives.

Skills

Social media basics

Content creation

Copywriting

Brand voice & guidelines

Communication skills

Organizational skills

Analytics basics

Creativity

Learning mindset

Tools

Canva

Design tools

Scheduling tools

Job description

Role Overview:

We are looking for a motivated Social Media Specialist to help manage, create, and optimise content across multiple social media platforms. The ideal candidate has a basic understanding of all major social platforms, a creative eye for design, and strong communication skills. This role will support our marketing team in building brand presence and engagement online.

Key Responsibilities

• Assist in managing social media accounts including Instagram, Facebook, TikTok, LinkedIn, and Twitter
• Create visually appealing content using Canva and other design tools
• Schedule and post content across platforms following brand guidelines
• Engage with followers, respond to comments and messages, and monitor social interactions
• Assist in developing content calendars and campaign strategies
• Collaborate with the marketing team to brainstorm new content ideas
• Proofread and edit captions, posts, and creative copy for clarity and engagement
• Track social media metrics and generate basic performance reports
• Stay up-to-date with trends, hashtags, and platform updates to optimise engagement
• Support campaigns, contests, and paid social media initiatives

Required Skills

• Basic understanding of major social media platforms and their best practices
• Eye for creative detail and visual design
• Proficient in Canva or similar design tools
• Strong written and verbal communication skills
• Ability to follow brand guidelines and maintain a consistent voice
• Highly organised and able to manage multiple tasks
• Basic understanding of social media analytics and performance metrics
• Creativity and willingness to learn

Nice to Have

• Prior experience managing social media for brands or businesses
• Familiarity with scheduling tools.
• Knowledge of social media paid campaigns

What We Offer

• Competitive salary based on experience.
• Opportunity to work with international brands and creative projects.
• Supportive and growth-oriented work environment.
• Hands-on experience in social media marketing and digital campaigns.
• Opportunities to learn and grow within the marketing team.