Social Media Marketer

Synquix; Pakistan; On-site; PKR 1,400,000 - 2,000,000; Full time

Job summary

A leading company is seeking a Social Media Marketer to enhance their online presence and boost engagement. This role involves developing strategies, creating content, and analyzing metrics across multiple social media platforms. The ideal candidate will possess a Bachelor's degree in Marketing and experience in executing successful campaigns.

Qualifications

• 2+ years of experience in social media marketing or a similar role.
• Strong writing, communication, and creative thinking skills.
• Proficiency in performance tracking and reporting tools.

Responsibilities

• Develop and manage social media strategies across platforms.
• Create engaging content tailored for each platform.
• Analyze performance metrics and prepare reports.

Skills

Social Media Strategy

Content Creation

Performance Metrics Analysis

Community Engagement

SEO Knowledge

Education

Bachelor's degree in Marketing or Communications

Tools

Hootsuite

Buffer

Sprout Social

Google Analytics

Facebook Insights

Job description

We are looking for a creative and strategic Social Media Marketer to manage our social media presence, increase brand awareness, and drive customer engagement. The ideal candidate will have expertise in developing and executing effective social media strategies, creating engaging content, and analyzing performance metrics to optimize campaigns.

Key Responsibilities:

• Develop, implement, and manage social media strategies across platforms like Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Create high-quality, engaging, and shareable content (text, images, videos) tailored for each platform.
• Plan and execute paid social media advertising campaigns to meet specific business objectives.
• Monitor and respond to comments, messages, and reviews to maintain active engagement with the community.
• Analyze social media performance metrics and prepare detailed reports to identify trends and areas for improvement.
• Collaborate with internal teams such as design, content, and marketing to align social media efforts with broader business goals.
• Stay up-to-date with the latest social media trends, tools, and best practices.

Experience:

• 2+ years of experience in social media marketing or a similar role.
• Proficiency in social media management tools like Hootsuite, Buffer, or Sprout Social.
• Proven ability to create and execute successful social media campaigns.
• Experience with performance tracking and reporting tools (e.g., Google Analytics, Facebook Insights).

Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field (or equivalent experience).
• Strong writing, communication, and creative thinking skills.
• Knowledge of SEO and content marketing is a plus.