Social Media Executive

Hightech Solutions; Lahore; On-site; PKR 600,000 - 900,000; Full time

Benefits offered by this job

On-site work

Job summary

Hightech Solutions in Lahore, Pakistan, seeks a results-driven Social Media Executive to develop and implement social media strategies aligned with business goals. You will manage content creation, publishing, and collaborative campaigns with sales and marketing to boost brand awareness and engagement.

Your role includes staying current with trends, optimizing content for SEO, analyzing insights, and liaising with influencers and external agencies. On-site Lahore office, flexible hours possible.

Qualifications

• 3–5 years of experience in social media roles.
• Experience using social platforms for brand awareness.
• Familiarity with SEO, keyword research, and analytics.

Responsibilities

• Develop and implement social media strategies to align with business goals.
• Manage, create, and publish original content on social media platforms.
• Collaborate with sales and marketing teams to develop social media campaigns.
• Stay up-to-date with trends in social media, design tools, and applications.
• Monitor SEO and engagement and suggest content optimization.
• Engage with industry professionals and influencers to build a network.
• Analyze insights to guide future social media campaigns.
• Oversee social media accounts’ design, including profiles and visuals.
• Liaise with external agencies as needed.

Skills

Social media strategy

Content creation

SEO basics

Google Analytics

Analytical skills

Communication skills

Web design basics

Team collaboration

Education

Bachelor’s degree in Marketing/Communications

Certification in social media management or digital marketing

Tools

Hootsuite

Buffer

Job description

Job Description:

Responsibilities

• Develop and implement social media strategies to align with business goals.
• Manage, create, and publish original, high-quality content on social media platforms.
• Collaborate with sales and marketing teams to develop social media campaigns.
• Stay up-to-date with current technologies and trends in social media, design tools, and applications.
• Monitor SEO and user engagement and suggest content optimization.
• Communicate with industry professionals and influencers via social media to create a strong network.
• Analyze social media insights to guide future social media campaigns.
• Oversee social media accounts’ design, including profiles, covers, and other visuals.
• Liaise with external agencies as needed.

Requirements

• Proven work experience as a Social Media Executive or similar role for 3–5 years.
• Hands-on experience using social media for brand awareness and impressions.
• Solid understanding of SEO, keyword research, and Google Analytics.
• Excellent multitasking skills.
• Strong analytical skills and effectiveness at problem-solving.
• Familiarity with web design and publishing.
• Strong verbal and written communication skills.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• Proficiency in English; other languages are a plus.
• Certification in social media management or digital marketing is advantageous.
• Experience with content scheduling tools like Hootsuite or Buffer.

Skills

• Creativity and the ability to develop original content.
• Ability to deliver creative content (text, image, and video).
• Knowledge of online marketing channels.
• Ability to engage an audience through social media posts and interaction.
• Strong organizational and project management skills.
• Strong understanding of the social media landscape and its impact on marketing.

Additional Information

• Ability to work on-site and adjust to flexible hours if necessary.
• Eagerness to stay updated on social media trends and emerging platforms.