Social Media Specialist

Level 3 BOS; Karachi Division; On-site; PKR 1,800,000 - 3,000,000; Full time

Benefits offered by this job

Market-competitive salary

Annual performance-based bonuses

Comprehensive family medical insurance coverage

Supportive work culture with international exposure

Job summary

A social media-focused company in Karachi is seeking an experienced Social Media Manager to lead their social media initiatives. You will be responsible for developing effective strategies, creating engaging content, managing online communities, and driving brand awareness. Ideal candidates will have strong communication and leadership skills, proficiency in social media tools, and the ability to analyze performance metrics. The role offers a market-competitive salary, comprehensive health insurance, and opportunities for career growth.

Qualifications

• Proven experience as a Social Media Manager or similar role.
• Strong understanding of major social media platforms.
• Excellent communication, copywriting, and storytelling skills.
• Experience with influencer management and community engagement.
• Proficiency in social media scheduling and analytics tools.
• Leadership experience with mentoring abilities.

Responsibilities

• Design and execute creative social media strategies aligned with business goals.
• Manage day-to-day activities across all social platforms.
• Develop, launch, and manage creative social media campaigns.
• Monitor and analyze performance metrics using analytics tools.
• Manage, coach, and motivate junior team members.
• Monitor performance metrics and prepare regular data-driven reports.

Skills

Social Media Management

Content Creation

Community Engagement

Analytical Skills

Communication Skills

Leadership

Influencer management

Copywriting

Tools

Sprinklr

Hootsuite

Buffer

Google Analytics

Later

Google Analytics

Facebook Audience Insights

Job description

We are seeking an experienced and creativeSocial Media Manager to lead our social media initiatives across multiple platforms. The ideal candidate will be responsible for developing high-impact strategies, creating engaging content, managing online communities, and driving brand awareness and customer engagement. This role requires a blend of creativity, analytical skills, and the ability to manage multiple projects and team members effectively.

Key Responsibilities

• Design, develop, and execute creative and engaging social media strategies aligned with business goals.
• Identify emerging consumer trends to guide campaign planning and content creation.
• Conduct competitor analysis and provide actionable insights to improve performance.

Content Creation & Management

• Manage day-to-day activities across all social platforms including Facebook, Instagram, LinkedIn, Twitter (X), Pinterest, TikTok, Snapchat, Tumblr, and YouTube.
• Adapt and optimize content for different platforms and audience segments.
• Plan, create, and/or coordinate original multimedia content using tools such as Sprinklr, Hootsuite, Buffer, Asana, and Later.
• Develop, launch, and manage creative social media campaigns, including contests and promotions.

Community Engagement

• Manage online communities by responding to comments, messages, and initiating discussions to enhance engagement.
• Build and maintain strong relationships with influencers and content creators across relevant platforms.

Analytics & Reporting

• Monitor, track, and analyze performance metrics using tools like Google Analytics, Facebook Audience Insights, and platform-specific dashboards.
• Prepare regular reports with insights, trends, and recommendations for improvement.
• Research and evaluate new tools and technologies to improve measurement, reporting, and overall social media performance.

People & Stakeholder Management

• Manage, coach, and motivate junior team members such as Social Media Executives and Assistants.
• Collaborate with cross-functional teams to ensure alignment between social media and broader marketing efforts.
• Manage and track social media budgets effectively.
• Educate internal teams on best practices for social media usage (for in-house roles).
• Liaise with clients regularly via phone, email, video calls, or in-person meetings.

Skills & Qualifications

• Proven experience as a Social Media Manager or similar role.
• Strong understanding of all major social media platforms and latest trends.
• Excellent communication, copywriting, and storytelling skills.
• Experience with content creation, influencer management, and community engagement.
• Proficiency in social media scheduling and analytics tools.
• Strong analytical and problem-solving abilities.
• Ability to manage multiple projects simultaneously in a fast-paced environment.
• Leadership experience with the ability to mentor junior staff.
• Market-competitive salary with annual performance-based bonuses.
• Comprehensive family medical insurance coverage.
• Supportive, collaborative work culture offeringinternational exposureand long-term career growth opportunities.

021-35853669
[e-mail]
http://level3bos.com