Social Media Executive

Brickstech; Lahore; On-site; PKR 670,000 - 1,116,000; Full time

Job summary

Brickstech in Lahore, Pakistan, seeks a Social Media Executive to develop and implement social media strategies, manage original content, and collaborate with sales and marketing to drive campaigns.

You will stay updated on trends, analyze insights with Google Analytics, optimize content, and liaise with external agencies to grow brand presence across platforms.

A bachelor's in marketing or communications and 3–5 years' experience, plus English proficiency, are expected.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• Proficiency in English; other languages are a plus.
• Certification in social media management or digital marketing is advantageous.
• Experience with content scheduling tools like Hootsuite or Buffer.

Responsibilities

• Develop and implement social media strategies to align with business goals.
• Manage, create, and publish original, high-quality content on social media platforms.
• Collaborate with sales and marketing teams to develop social media campaigns.
• Stay up-to-date with current technologies and trends in social media, design tools, and applications.
• Monitor SEO and user engagement and suggest content optimization.
• Communicate with industry professionals and influencers via social media to create a strong network.
• Analyze social media insights to guide future campaigns.
• Oversee social media accounts' design, including profiles, covers, and visuals.
• Liaise with external agencies as needed.

Skills

Creative content

Content publishing

Audience engagement

Project management

Social media landscape

Education

Bachelor's degree in Marketing/Communications

English proficiency

Certification in social media management/digital marketing

Tools

Hootsuite

Buffer

Google Analytics

Job description

Job Description

Responsibilities:

• Develop and implement social media strategies to align with business goals.
• Manage, create, and publish original, high-quality content on social media platforms.
• Collaborate with sales and marketing teams to develop social media campaigns.
• Stay up-to-date with current technologies and trends in social media, design tools, and applications.
• Monitor SEO and user engagement and suggest content optimization.
• Communicate with industry professionals and influencers via social media to create a strong network.
• Analyze social media insights to guide future social media campaigns.
• Oversee social media accounts' design, including profiles, covers, and other visuals.
• Liaise with external agencies as needed.

Requirements:

• Proven work experience as a Social Media Executive or similar role for 3–5 years.
• Hands-on experience using social media for brand awareness and impressions.
• Solid understanding of SEO, keyword research, and Google Analytics.
• Excellent multitasking skills.
• Strong analytical skills and effectiveness at problem-solving.
• Familiarity with web design and publishing.
• Strong verbal and written communication skills.

Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field.
• Proficiency in English; other languages are a plus.
• Certification in social media management or digital marketing is advantageous.
• Experience with content scheduling tools like Hootsuite or Buffer.

Skills:

• Creativity and the ability to develop original content.
• Ability to deliver creative content (text, image, and video).
• Knowledge of online marketing channels.
• Ability to engage an audience through social media posts and interaction.
• Strong organizational and project management skills.
• Strong understanding of the social media landscape and its impact on marketing.

Additional Information:

• Ability to work on-site and adjust to flexible hours if necessary.
• Eagerness to stay updated on social media trends and emerging platforms.