Social Media Executive

Scope Tech LLC; Gulistan-e-Jauhar; On-site; PKR 1,200,000 - 1,500,000; Full time

Job summary

Scope Tech LLC is seeking a motivated Social Media Marketer in Pakistan to lead paid campaigns and optimize client results. You will strategize across Facebook, Instagram, LinkedIn, Google Ads, and TikTok Ads.

The role requires 2+ years in paid marketing, strong analytics, and the ability to manage multiple client accounts with international exposure. Night/evening shifts are expected.

Qualifications

• Bachelor's degree in Marketing or related field.
• 2+ years proven paid marketing and social media management experience.
• Proficient with Meta Ads Manager, Google Ads, LinkedIn Campaign Manager.

Responsibilities

• Develop and implement paid marketing strategies for clients across platforms such as Facebook, Instagram, LinkedIn, Google Ads, and TikTok Ads.
• Manage and optimize social media advertising campaigns to achieve targeted KPIs (clicks, leads, conversions, ROI).
• Conduct audience and market research to enhance ad targeting and performance.
• Monitor campaign performance, prepare analytics reports, and recommend improvements based on data insights.
• Collaborate with design and content teams to create engaging ad creatives and copy.
• Manage multiple client accounts simultaneously, ensuring timely delivery and communication.
• Stay updated on the latest digital marketing trends, algorithm changes, and platform updates.
• Manage and grow clients’ organic presence across social media platforms through content planning and engagement strategies.
• Maintain regular communication with clients to align strategies and present performance reports.

Skills

Paid marketing

Social media mgmt

Meta Ads Manager

Google Ads

LinkedIn Campaign Manager

Google Analytics

Analytics reporting

Creative copywriting

Communication

Night shift

Education

Bachelor's degree in Marketing

Job description

We are seeking a motivated and skilled results-driven Social Media Marketer with strong expertise in paid marketing campaigns to manage and optimize client-side projects. The ideal candidate will be responsible for strategizing, executing, and monitoring paid ad campaigns across multiple platforms to ensure maximum ROI and client satisfaction.

Responsibilities:

• Develop and implement paid marketing strategies for clients across platforms such as Facebook, Instagram, LinkedIn, Google Ads, and TikTok Ads.
• Manage and optimize social media advertising campaigns to achieve targeted KPIs (clicks, leads, conversions, ROI).
• Conduct detailed audience and market research to enhance ad targeting and performance.
• Monitor campaign performance, prepare analytics reports, and recommend improvements based on data insights.
• Collaborate with the design and content teams to create engaging ad creatives and copy.
• Manage multiple client accounts simultaneously, ensuring timely delivery and communication.
• Stay updated on the latest digital marketing trends, algorithm changes, and platform updates.
• Manage and grow clients’ organic presence across social media platforms through content planning and engagement strategies.
• Maintain regular communication with clients to align strategies and present performance reports.

Requirements:

• Bachelor’s degree in Marketing, Business, or a related field.
• 2+ years of proven experience in paid marketing and social media management (agency experience preferred).
• Hands-on experience with Meta Ads Manager, Google Ads, and LinkedIn Campaign Manager.
• Strong analytical and reporting skills with proficiency in using tools like Google Analytics.
• Creative mindset with attention to detail and the ability to manage multiple projects.
• Excellent written and verbal communication skills.
• Ability to work in a night/evening shift environment and handle international client accounts.
• Competitive salary with performance-based incentives.