Digital Marketing Expert

Level 3 BOS; Karachi Division; On-site; PKR 1,800,000 - 2,400,000; Full time

Benefits offered by this job

Competitive salary

Incentives

Family medical insurance

International exposure

Career growth

Job summary

Level 3 BOS is seeking an experienced Digital Marketing Manager to own our digital marketing across multiple channels. You will bring strong SEO, paid advertising, organic growth, and integrated campaign management expertise, combining strategic thinking, creativity, analytics, and leadership.

Responsibilities include strategy development, end-to-end SEO, paid campaigns management, organic growth initiatives, analytics reporting, and leading the marketing team to drive brand visibility and

Qualifications

• Proven experience as a Digital Marketing Manager.
• Expertise in end-to-end SEO including keyword research and audits.
• Hands-on experience managing paid campaigns across major platforms.
• Track record of improving organic visibility, traffic and performance.
• Strong communication and content strategy capabilities.
• Experience leading, mentoring, or managing marketing teams.

Responsibilities

• Develop and implement data-driven digital marketing strategies aligned with organizational objectives.
• Lead end-to-end SEO activities, including keyword research, on-page and technical optimization, link-building, audits, and performance improvement.
• Monitor market trends, customer behavior, and competitor strategies to identify opportunities and guide campaign planning.
• Manage paid campaigns across Meta, Google Ads, LinkedIn Ads, and TikTok Ads.
• Optimize campaigns regularly to increase conversions, efficiency, ROI, and overall performance.
• Develop relationships with influencers, partners, and content creators to support brand growth.
• Monitor SEO, paid media, and campaign performance using tools such as Google Analytics and Google Search Console.

Skills

SEO expertise

Paid advertising management

Analytics & reporting

Leadership & mentorship

Strategic thinking

Team collaboration

Tools

Google Analytics

Google Search Console

Facebook Ads Manager

Google Ads

LinkedIn Ads

TikTok Ads

Job description

Description

We are looking for an experienced, results-oriented Digital Marketing Manager to take ownership of our digital marketing efforts across multiple channels. The successful candidate will bring strong expertise in SEO, paid advertising, organic growth, and integrated campaign management, combined with strategic thinking, creativity, analytical ability, and team leadership skills.

Key Responsibilities

Strategy & Planning

• Develop and implement data-driven digital marketing strategies aligned with organizational objectives.


• Lead end-to-end SEO activities, including keyword research, on-page and technical optimization, link-building, audits, and performance improvement.


• Monitor market trends, customer behavior, and competitor strategies to identify opportunities and guide campaign planning.

Paid Advertising & Performance Marketing

• Manage paid campaigns across Meta, Google Ads, LinkedIn Ads, and TikTok Ads.


• Optimize campaigns regularly to increase conversions, efficiency, ROI, and overall performance.


• Manage advertising budgets, bidding strategies, audience segmentation, and targeting.

Organic Growth & Engagement

• Develop and implement initiatives to increase organic traffic, visibility, engagement, and audience growth.


• Monitor and respond to comments, messages, reviews, and brand mentions.


• Develop relationships with influencers, partners, and content creators to support brand growth.

Analytics & Reporting

• Monitor SEO, paid media, and campaign performance using tools such as Google Analytics and Google Search Console.


• Create regular performance reports highlighting key metrics, insights, and recommended actions.


• Research and implement emerging tools, technologies, and digital marketing practices that can improve results.

Team & Stakeholder Management

• Lead, coach, and mentor junior members of the digital marketing team.


• Work closely with design, content, and marketing teams to maintain consistent brand communication.


• Manage digital marketing budgets, resources, and priorities effectively.


• Present campaign results, strategic recommendations, and performance updates to internal stakeholders and clients when needed.

Skills & Qualifications

• Proven experience as a Digital Marketing Manager or in a comparable position.


• Strong expertise in end-to-end SEO, including on-page, off-page, technical SEO, audits, and keyword research.


• Hands-on experience managing paid campaigns across leading advertising platforms.


• A proven track record of improving organic visibility, engagement, traffic, and marketing performance.


• Strong communication, copywriting, and content strategy capabilities.


• Proficiency in analytics, reporting, automation, and digital marketing tools.


• Excellent analytical, problem-solving, organizational, and multitasking skills.


• Previous experience leading, managing, or mentoring marketing team members.

Compensation & Benefits

• Competitive salary with performance-based incentives.


• Family medical insurance.


• Collaborative and supportive work environment.


• Opportunities for international exposure, professional development, and long-term career growth.