Social Media Architect - Strategy, Video & Growth

WADIC; Lahore; On-site; PKR 670,000 - 1,339,000; Full time

Benefits offered by this job

Competitive salary

Benefits package

Growth opportunities

Job summary

Wadic is seeking a creative Social Media Executive to lead our online presence from Lahore. You will develop strategy across platforms, produce engaging content, and analyze performance to drive growth.

You’ll collaborate with marketing and design teams to deliver compelling campaigns and stay ahead of trends in a fast-paced environment. You should bring a Bachelor’s in Business/Marketing and proven experience with social media tools, video content, and paid campaigns.

Qualifications

• Bachelor's degree in Business, Marketing or relevant field.
• Proven experience as Social Media Executive/Manager or similar role.
• Deep knowledge of social media platforms, trends, and analytics tools.
• Strong creative, writing, and graphic design skills.
• Experience with social media management and scheduling tools.

Responsibilities

• Develop and manage social media strategy across platforms (FB, IG, X, LinkedIn, TikTok).
• Create, curate and publish high-quality content (posts, graphics, videos).
• Monitor, analyze and report on social media metrics to drive growth.
• Produce high-quality video content aligned with brand identity.
• Engage with followers and foster a positive community.
• Stay up-to-date with social media trends and best practices.
• Develop new SM channels for diverse occasions (e.g. 14 Aug, Ramadan, Eid).
• Collaborate with content writers and designers to enhance campaigns.
• Oversee financial and cost approvals for content campaigns.
• Run paid advertising campaigns to grow online presence.

Skills

Social media strategy

Content creation

Graphic design

Analytics

Scheduling tools

Communication

Teamwork

Video content

Education

Bachelor's degree in Business/Marketing

Tools

Facebook Insights

Google Analytics

Hootsuite

Buffer

Sprout Social

Job description

Wadic is seeking a creative Social Media Executive to lead our online presence from Lahore. You will develop strategy across platforms, produce engaging content, and analyze performance to drive growth.

You’ll collaborate with marketing and design teams to deliver compelling campaigns and stay ahead of trends in a fast-paced environment. You should bring a Bachelor’s in Business/Marketing and proven experience with social media tools, video content, and paid campaigns.