Digital Media Strategy Lead for Growth & Performance

WPP; Karachi Division; Hybrid; PKR 2,400,000 - 4,200,000; Full time

Benefits offered by this job

Medical insurance

Vision insurance

Dental insurance

Paid time off

Wellbeing facilities

Mental health awareness days

Job summary

WPP Media Pakistan invites an experienced leader to shape and execute digital strategy across the marketing funnel. You will drive performance, manage data-driven campaigns, and nurture client relationships while guiding a capable team in a hybrid office environment.

The role emphasizes strategic thinking, cross-functional collaboration, and ongoing development of digital marketing capabilities for clients and internal teams.

Qualifications

• Must hold a BBA or MBA from a reputable university.
• Minimum 5+ years of experience in digital/media leadership roles.

Responsibilities

• Develop and implement comprehensive digital strategies across the marketing funnel.
• Drive performance marketing and optimize e-commerce platforms for ROI.
• Leverage data analytics to inform strategic decisions and optimize campaigns.
• Build and maintain strong client relationships as a trusted advisor.
• Lead, motivate, and develop high-performing teams.
• Design and deliver training programs to enhance skills.

Skills

Digital strategy

Performance management

Data analysis

Client relationship management

Team leadership

Training & development

Education

BBA / MBA from a reputable university

Tools

Martech platforms

Job description

WPP Media Pakistan invites an experienced leader to shape and execute digital strategy across the marketing funnel. You will drive performance, manage data-driven campaigns, and nurture client relationships while guiding a capable team in a hybrid office environment.

The role emphasizes strategic thinking, cross-functional collaboration, and ongoing development of digital marketing capabilities for clients and internal teams.