Social Media Marketing Executive - Night Shift

WADIC; Lahore; On-site; PKR 720,000 - 1,440,000; Full time

Job summary

WADIC in Lahore is seeking a Social Media Executive to elevate our online presence across platforms. You will develop strategies, create posts, and work with marketing to produce engaging content and videos. You will monitor metrics, engage with followers, stay ahead of trends, and help run paid campaigns.

The role is full-time, on-site at Township, Lahore, with night shift hours as stated in the job spec. You’ll collaborate with content writers and designers to grow followers and brand

Qualifications

• Bachelor's degree in Business, Marketing or related field.
• Proven experience as Social Media Executive/Manager or similar.
• Deep knowledge of platforms, trends, and analytics tools.
• Strong writing, graphic design, and content creation skills.
• Experience with scheduling tools (Hootsuite, Buffer, Sprout).
• Ability to analyze data and adjust strategies.
• Excellent communication and organizational skills.
• Ability to work independently and in a team.

Responsibilities

• Develop, implement, and manage social media strategy across platforms.
• Create, curate, and publish high-quality content and videos.
• Monitor, analyze, and report on social media metrics.
• Produce high-quality video content aligned with brand identity.
• Engage with followers and foster a positive community.
• Stay updated with trends, tools, and best practices.
• Develop ideas for new channels and campaigns around occasions.
• Collaborate with writers and designers to enhance campaigns.
• Work on approvals for content creation campaigns.
• Run paid advertising campaigns and promotions.

Skills

Social media management

Content creation

Video production

Graphic design

Analytics tools

Communication

Team collaboration

Education

Bachelor's degree in Business/Marketing

Tools

Hootsuite

Buffer

Sprout Social

Facebook Insights

Google Analytics

Job description

Job Description:

Job Location: College Road, Township, Lahore.
Job Timing: Night Shift 9pm - 6am PKT
Job Type: Full Time, On-Site

Wadic is looking for a creative and driven Social Media Executive to join our team and help elevate our online presence across various platforms. If you’re passionate about social media, content creation, and engaging with online communities, we'd love to hear from you!

Key Responsibilities:

• Develop, implement, and manage our social media strategy across multiple platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.).
• Create, curate, and publish high-quality content (posts, graphics, videos, etc.).
• Monitor, analyze, and report on social media metrics to track performance and identify growth opportunities.
• This role involves producing high-quality video content for our social media channels, ensuring that the videos are engaging, visually appealing, and align with our brand identity. You will work closely with our marketing and content teams to bring innovative ideas to life, helping to build a strong online presence and grow our social media following.
• Engage with followers, respond to comments, and foster a positive community.
• Stay up-to-date with the latest social media trends, tools, and best practices.
• To bring in new ideas for brand awareness, developing new SM channels, bring in new ideas based on different occasions e.g. 14 August, Ramadan, Eid etc.
• Work with social media content writers, graphic designers, and other team members to enhance the overall impact of social media campaigns.
• To work on financial and cost approvals for multiple content creation campaigns
• Run paid advertising campaigns and promotions to grow our online presence.

Qualifications:

• Bachelors degree in Business, Marketing or any other relevant field
• Proven experience as a Social Media Executive/Manager, Digital Marketing Specialist, or similar role.
• Deep knowledge of social media platforms, trends, and analytics tools (Facebook Insights, Google Analytics, etc.).
• Strong creative, writing, and graphic design skills.
• Experience with social media management and scheduling tools (e.g., Hootsuite, Buffer, Sprout Social).
• Ability to analyze and interpret data to adjust strategies and improve performance.
• Excellent communication and organizational skills.
• Ability to work independently and as part of a team in a fast-paced environment.

Preferred Skills:

• Experience with content creation (photos, videos, blogs).
• Experience with paid social media campaigns (Facebook Ads, Google Ads).
• Knowledge of SEO best practices and its application to social media.

Why Join Us?

• Competitive salary and benefits.
• A dynamic and creative work environment where your ideas are valued.
• Opportunities for professional growth and development.