Performance Marketing Specialist

Lux Decor Collection; Karachi Division; Remote; PKR 11,634,000 - 17,729,000; Full time

Benefits offered by this job

Ownership

Multi-channel exposure

Revenue impact

Growth opportunities

Job summary

Lux Decor Collection is seeking a hands-on Performance Marketing Specialist to manage and scale digital advertising across Meta, TikTok, Google, Snapchat, and YouTube. Remote work is offered, with a focus on US-market customer acquisition and revenue growth.

The ideal candidate will be data-driven, commercially minded, and experienced in e-commerce, affiliate marketing, and creator partnerships, delivering measurable ROAS and profitability.

Qualifications

• 3+ years of hands-on experience in Performance Marketing, Digital Marketing, Paid Media, or Growth Marketing.
• Strong hands-on experience managing Meta Ads and TikTok Ads.
• Strong experience with Google Ads.
• Experience with Snapchat Ads and YouTube Ads is highly preferred.
• Strong understanding of e-commerce customer acquisition and performance marketing.
• Experience with affiliate marketing and influencer/creator marketing.
• Experience using affiliate/creator platforms such as Trybe or similar tools is a plus.
• Experience targeting and acquiring customers in the US market is highly preferred.
• Strong understanding of ROAS, CPA, CAC, CTR, CPC, CPM, CVR, AOV, revenue, and profitability.
• Strong analytical and data-driven mindset.
• Experience with creative testing and performance-based optimization.
• Ability to identify winning products, audiences, creatives, and offers and scale them effectively.
• Strong problem-solving and decision-making skills.
• Excellent communication and reporting skills.
• Ability to work independently, take ownership, and make decisions based on performance data.

Responsibilities

• Manage, optimize, and scale paid advertising campaigns across: Meta Ads / Facebook / Instagram, TikTok Ads, Google Ads, Snapchat Ads, YouTube Ads, and other paid platforms.
• Develop and execute full-funnel performance marketing strategies focused on customer acquisition and revenue growth.
• Scale campaigns based on ROAS, CPA, CAC, revenue, conversion rate, and profitability.
• Plan, launch, and continuously test: ad creatives, audiences, products, offers, campaign structures, ad copy, messaging, and landing pages.
• Analyze campaign and customer data to identify opportunities and improve performance.
• Monitor daily campaign performance and make data-driven optimization decisions.
• Identify underperforming campaigns, audiences, products, and creatives and take corrective action.
• Develop and manage affiliate and influencer marketing programs to generate incremental revenue.
• Recruit, onboard, and scale affiliates and creators using platforms such as Trybe and similar affiliate/creator tools.
• Work closely with content and creative teams to identify high-performing creatives and scale winning concepts.
• Provide creative insights based on paid advertising performance and customer behavior.
• Analyze competitors, market trends, products, offers, and customer acquisition opportunities.
• Track advertising spend, revenue, ROAS, CPA, CAC, CTR, CPC, CPM, CVR, AOV, and other relevant performance metrics.
• Prepare regular performance reports with clear insights, growth opportunities, and actionable recommendations.
• Help identify new channels and opportunities for scalable customer acquisition.
• Stay up to date with the latest paid advertising, e-commerce, affiliate marketing, creator marketing, and social commerce trends.

Skills

Meta Ads

TikTok Ads

Google Ads

Affiliates

Influencer marketing

Tools

Trybe

Shopify

GA4

Meta Pixel

Conversion API

Google Analytics

Job description

PERFORMANCE MARKETING SPECIALIST

Company: Lux Decor Collection
Employment Type: Full-Time
Location: Remote
Experience: 3+ Years
Industry: E-commerce | Home & Textile | Apparel | Lifestyle

About the Role

Lux Decor Collection is looking for an experienced and hands-on Performance Marketing Specialist to manage, optimize, and scale our digital advertising and customer acquisition efforts across multiple platforms.

We are looking for someone who is highly data-driven, commercially minded, and focused on revenue and profitability—not simply impressions, followers, or engagement.

The ideal candidate will have strong experience in Meta Ads, TikTok Ads, Google Ads, and other paid media platforms, along with an understanding of e-commerce, affiliate marketing, influencer/creator partnerships, and US-market customer acquisition.

Key Responsibilities

• Manage, optimize, and scale paid advertising campaigns across:
  • Meta Ads / Facebook / Instagram
  • TikTok Ads
  • Google Ads
  • Snapchat Ads
  • YouTube Ads
  • Other relevant paid social and digital advertising platforms
• Develop and execute full-funnel performance marketing strategies focused on customer acquisition and revenue growth.
• Scale campaigns based on ROAS, CPA, CAC, revenue, conversion rate, and profitability.
• Plan, launch, and continuously test:
  • Ad creatives
  • Audiences
  • Products
  • Offers
  • Campaign structures
  • Ad copy and messaging
  • Landing pages
• Analyze campaign and customer data to identify opportunities and continuously improve performance.
• Monitor daily campaign performance and make data-driven optimization decisions.
• Identify underperforming campaigns, audiences, products, and creatives and take corrective action.
• Develop and manage affiliate and influencer marketing programs to generate incremental revenue.
• Recruit, onboard, and scale affiliates and creators using platforms such as Trybe and similar affiliate/creator tools.
• Work closely with the content and creative teams to identify high-performing creatives and scale winning concepts.
• Provide creative insights based on paid advertising performance and customer behavior.
• Analyze competitors, market trends, products, offers, and customer acquisition opportunities.
• Track advertising spend, revenue, ROAS, CPA, CAC, CTR, CPC, CPM, CVR, AOV, and other relevant performance metrics.
• Prepare regular performance reports with clear insights, growth opportunities, and actionable recommendations.
• Help identify new channels and opportunities for scalable customer acquisition.
• Stay up to date with the latest paid advertising, e-commerce, affiliate marketing, creator marketing, and social commerce trends.

Requirements

• 3+ years of hands-on experience in Performance Marketing, Digital Marketing, Paid Media, or Growth Marketing.
• Strong hands-on experience managing Meta Ads and TikTok Ads.
• Strong experience with Google Ads.
• Experience with Snapchat Ads and YouTube Ads is highly preferred.
• Strong understanding of e-commerce customer acquisition and performance marketing.
• Experience with affiliate marketing and influencer/creator marketing.
• Experience using affiliate/creator platforms such as Trybe or similar tools is a plus.
• Experience targeting and acquiring customers in the US market is highly preferred.
• Strong understanding of ROAS, CPA, CAC, CTR, CPC, CPM, CVR, AOV, revenue, and profitability.
• Strong analytical and data-driven mindset.
• Experience with creative testing and performance-based optimization.
• Ability to identify winning products, audiences, creatives, and offers and scale them effectively.
• Strong problem-solving and decision-making skills.
• Excellent communication and reporting skills.
• Ability to work independently, take ownership, and make decisions based on performance data.

What We're Looking For

We are not looking for someone who focuses only on social media engagement or vanity metrics.

We want a performance marketer who understands:

Traffic Clicks Conversion Revenue Profitability Scale

The ideal candidate should be able to look at campaign data, identify what is working and what is not, make changes quickly, and continuously improve the overall customer acquisition engine.

Key Performance Metrics

The candidate will be expected to work toward measurable improvements in:

• ROAS
• Revenue
• CPA
• CAC
• Conversion Rate
• CTR
• CPC
• CPM
• AOV
• Customer Acquisition
• Advertising Efficiency
• Overall Profitability

Preferred Tools & Platforms

Advertising:
Meta Ads Manager | TikTok Ads Manager | Google Ads | Snapchat Ads | YouTube Ads

Analytics & E-commerce:
Shopify | GA4 | Meta Pixel | Conversion API | Google Analytics | E-commerce Analytics Platforms

Affiliate / Creator:
Trybe | Affiliate Networks | Creator/Affiliate Platforms | Influencer Marketing Tools

Why Join Lux Decor Collection?

• Work with a growing e-commerce company and multiple consumer product categories.
• Opportunity to manage and scale multi-channel paid acquisition.
• Exposure to paid media, affiliate marketing, influencer marketing, and social commerce.
• High level of ownership and responsibility.
• Opportunity to directly impact revenue and business growth.
• Growth opportunities within the organization.