Senior Meta Ads & Performance Marketing Lead - B2B Lead Gen

Kaynex; Punjab; Sur place; PKR 2 400 000 - 3 600 000; Plein temps

Résumé du poste

Kaynex is seeking a Senior Meta Ads Specialist to lead and scale Facebook/Instagram campaigns, focusing on high-quality leads and B2B customer acquisition. You will collaborate with design and content teams to create high-converting ads and optimize campaigns for maximum ROI.

The role requires hands-on management, data-driven decision making, and a portfolio of measurable campaign results. A strong background in Meta Pixel, Conversions API, and analytics is essential.

Qualifications

• 3–5 years of proven experience managing Meta Ads campaigns.
• Strong expertise in Facebook and Instagram advertising.
• Demonstrated success in B2B lead generation and customer acquisition.
• Experience managing and scaling advertising budgets.
• Advanced knowledge of Meta Ads Manager, audience targeting, retargeting, and conversion optimization.

Responsabilités

• Plan, execute, and optimize Meta Ads campaigns focused on generating high-quality leads and customer acquisition.
• Develop effective B2B advertising strategies targeting business owners and decision-makers.
• Conduct audience research, competitor analysis, and campaign testing.
• Manage advertising budgets and optimize campaigns for maximum ROI.
• Monitor KPIs including CPL, CPQL, CAC, ROAS, and conversion rates.
• Collaborate with designers and content creators to develop high-converting ads.
• Implement Meta Pixel, Conversions API, retargeting, and conversion tracking.
• Develop and optimize landing pages, funnels, and strategies.
• Conduct A/B testing to improve performance.
• Provide detailed performance reports and actionable recommendations.

Connaissances

Meta Ads Manager

Facebook advertising

Instagram advertising

B2B lead generation

Campaign budgeting

Analytics

Outils

Meta Pixel

Conversions API

Google Analytics

CRM integrations

Description du poste

Kaynex is seeking a Senior Meta Ads Specialist to lead and scale Facebook/Instagram campaigns, focusing on high-quality leads and B2B customer acquisition. You will collaborate with design and content teams to create high-converting ads and optimize campaigns for maximum ROI.

The role requires hands-on management, data-driven decision making, and a portfolio of measurable campaign results. A strong background in Meta Pixel, Conversions API, and analytics is essential.