SENIOR META ADS SPECIALIST

AceCPAs; Karachi Division; A distancia; PKR 24.910.000 - 38.749.000; Jornada completa

Descripción de la vacante

ACE CPAs, a U.S.-based accounting and financial advisory firm, seeks a Senior Meta Ads Specialist to independently manage, optimize, and scale Facebook and Instagram campaigns across multiple offerings. You will own strategy, creative production, and lead quality, measuring impact on qualified opportunities.

You will research U.S. business audiences, test messaging and formats, and collaborate with analytics tools to reduce CPL and CAC while boosting booked discovery calls.

Formación

• 3–5+ years of hands‑on Meta advertising experience with proven B2B lead generation results.
• Ability to independently develop ad copy, visuals, and variations using AI tools.
• Proficiency with Meta Ads Manager, Pixel and Conversions API for conversion tracking.
• Strong analytical, communication, and problem‑solving skills with proactive ownership.
• Experience researching U.S. B2B buyers and optimizing campaigns for qualified opportunities.

Responsabilidades

• Plan, launch, manage, and optimize Meta campaigns across offerings.
• Research audiences, competitors, pain points, and buying behavior in the U.S. market.
• Build tailored strategies, manage budgets, and scale successful campaigns.
• Own ad copy, hooks, headlines, visuals, and video concepts; produce assets with AI tools.
• Lead generation focus: optimize for qualified leads, booked calls, and deal opportunities; run structured A/B tests.

Conocimientos

Meta Ads

Lead generation

Campaign strategy

Creative testing

AI ad creation

Analytics

Herramientas

Meta Ads Manager

GA4

Google Tag Manager

Conversions API

CRM platforms

Descripción del empleo

SENIOR META ADS SPECIALIST

B2B Performance Marketing & Lead Generation

ACE CPAs | Full-Time | Remote | U.S. B2B Market | 3-5+ Years Experience

About ACE CPAs

ACE CPAs is a growing U.S.-based accounting and financial advisory firm providing outsourced accounting, fractional CFO, tax planning, and transaction advisory services to businesses across the United States.

We are seeking an experienced Meta Ads Specialist to independently manage, optimize, and scale Facebook and Instagram advertising across multiple offerings. This is an end-to-end performance marketing role covering strategy, creative production, campaign execution, lead quality, optimization, and measurable business outcomes.

Our Service Offerings

• Outsourced Accounting & Bookkeeping
• Fractional CFO Services
• Quality of Earnings (QoE) & Transaction Advisory
• Tax Planning & Advisory
• Construction Accounting & Job Costing
• Other specialized financial advisory services

Key Responsibilities

Campaign Strategy & Management

• Independently plan, launch, manage, and optimize Meta advertising campaigns.
• Research U.S. business audiences, competitors, customer pain points, and buying behavior.
• Build tailored strategies for each offering; manage budgets and scale successful campaigns.

Creative Strategy & Production

• Own ad copy, hooks, headlines, visuals, and video concepts.
• Produce creative assets using AI-powered design, image, and video generation tools.
• Continuously test new messaging, formats, audiences, and creative variations; proactively address creative fatigue.

Lead Generation & Optimization

• Optimize for qualified leads, booked discovery calls, and genuine business opportunities—not simply low-cost leads.
• Improve lead forms, qualification questions, offers, and conversion funnels.
• Conduct structured A/B tests, analyze acquisition costs, and troubleshoot underperforming campaigns.

Customer Research & Sales Intelligence

• Analyze historical discovery and proposal review call transcripts to identify pain points, objections, buying motivations, and decision criteria.
• Identify patterns among qualified prospects and successful clients; translate insights into targeted ads and offers.
• Use AI tools to accelerate customer research and generate testable creative concepts.

Tracking, Reporting & Accountability

• Manage Meta Pixel, Conversions API, and relevant conversion tracking integrations.
• Track CPL, qualified lead rates, booked appointments, conversion rates, and customer acquisition costs.
• Provide weekly performance reports with clear insights, results, and proposed improvements; take ownership of outcomes.

Tools & Resources Provided

• AI tools: ChatGPT, Claude, and other relevant platforms.
• Creative tools: AI image and video generation, Google Flow, and design software.
• Marketing and analytics: Meta Ads Manager, GA4, Google Tag Manager, tracking, and CRM platforms.
• Customer insights: historical discovery and proposal review call transcripts, subject to confidentiality and access controls.
• Campaign history: previous ads, creatives, performance metrics, and available sales conversion insights.
• Additional software and subscriptions as reasonably required for campaigns.

Requirements

• 3-5+ years of hands-on Meta advertising experience and proven B2B lead generation results, preferably in professional or high-value services.
• Strong experience in campaign strategy, optimization, creative testing, and scaling.
• Ability to independently produce ad copy, visuals, and variations using AI tools.
• Knowledge of Meta Ads Manager, Pixel, Conversions API, and conversion tracking.
• Ability to optimize for qualified business opportunities and understand U.S. B2B buyer behavior.
• Strong analytical, communication, and problem-solving skills with a proactive ownership mindset.