SENIOR META ADS SPECIALIST

Ace CPAs; Karachi Division; Remote; PKR 19,374,000 - 30,446,000; Full time

Job summary

ACE CPAs, a U.S.-based accounting and advisory firm, seeks an experienced Meta Ads Specialist to independently manage, optimize, and scale Facebook and Instagram campaigns for multiple offerings.

You will own end-to-end performance marketing—from strategy and creative production to tracking, lead quality, and measurable business outcomes—working remotely for the US market.

Qualifications

• 3–5+ years hands-on Meta advertising experience.
• Proven B2B lead generation results.
• Ability to independently produce ad copy and visuals using AI tools.
• Strong knowledge of Meta Ads Manager, Pixel, and Conversions API.
• Understanding of U.S. B2B buyer behavior.

Responsibilities

• Independently plan, launch, manage, and optimize Meta campaigns for multiple offerings.
• Research U.S. business audiences, competitors, pain points, and buying behavior.
• Build tailored strategies, manage budgets, and scale successful campaigns.
• Lead creative testing—copy, hooks, headlines, visuals, and video concepts.
• Track CPL, lead quality, conversions, and ROAS; provide weekly insights.

Skills

Meta advertising

B2B lead generation

Campaign strategy

Creative testing

AI-assisted design

Tools

Meta Ads Manager

Facebook Ads

Conversions API

Pixel

Job description

Key Responsibilities

B2B Performance Marketing & Lead Generation

ACE CPAs | Full-Time | Remote | U.S. B2B Market | 3-5+ Years Experience

About ACE CPAs

ACE CPAs is a growing U.S.-based accounting and financial advisory firm providing outsourced accounting, fractional CFO, tax planning, and transaction advisory services to businesses across the United States.

We are seeking an experienced Meta Ads Specialist to independently manage, optimize, and scale Facebook and Instagram advertising across multiple offerings. This is an end-to-end performance marketing role covering strategy, creative production, campaign execution, lead quality, optimization, and measurable business outcomes.

Our Service Offerings

• Outsourced Accounting & Bookkeeping
• Fractional CFO Services
• Quality of Earnings (QoE) & Transaction Advisory
• Tax Planning & Advisory
• Construction Accounting & Job Costing
• Other specialized financial advisory services

Key Responsibilities

Campaign Strategy & Management

• Independently plan, launch, manage, and optimize Meta advertising campaigns.
• Research U.S. business audiences, competitors, customer pain points, and buying behavior.
• Build tailored strategies for each offering; manage budgets and scale successful campaigns.

Creative Strategy & Production

• Own ad copy, hooks, headlines, visuals, and video concepts.
• Produce creative assets using AI-powered design, image, and video generation tools.
• Continuously test new messaging, formats, audiences, and creative variations; proactively address creative fatigue.

Lead Generation & Optimization

• Optimize for qualified leads, booked discovery calls, and genuine business opportunities—not simply low-cost leads.
• Improve lead forms, qualification questions, offers, and conversion funnels.
• Conduct structured A/B tests, analyze acquisition costs, and troubleshoot underperforming campaigns.

Customer Research & Sales Intelligence

• Analyze historical discovery and proposal review call transcripts to identify pain points, objections, buying motivations, and decision criteria.
• Identify patterns among qualified prospects and successful clients; translate insights into targeted ads and offers.
• Use AI tools to accelerate customer research and generate testable creative concepts.

ACE CPAs Careers

Tracking, Reporting & Accountability

• Manage Meta Pixel, Conversions API, and relevant conversion tracking integrations.
• Track CPL, qualified lead rates, booked appointments, conversion rates, and customer acquisition costs.
• Provide weekly performance reports with clear insights, results, and proposed improvements; take ownership of outcomes.

Tools & Resources Provided

• AI tools: ChatGPT, Claude, and other relevant platforms.
• Creative tools: AI image and video generation, Google Flow, and design software.
• Marketing and analytics: Meta Ads Manager, GA4, Google Tag Manager, tracking, and CRM platforms.
• Customer insights: historical discovery and proposal review call transcripts, subject to confidentiality and access controls.
• Campaign history: previous ads, creatives, performance metrics, and available sales conversion insights.
• Additional software and subscriptions as reasonably required for campaigns.

Requirements

• 3-5+ years of hands-on Meta advertising experience and proven B2B lead generation results, preferably in professional or high-value services.
• Strong experience in campaign strategy, optimization, creative testing, and scaling.
• Ability to independently produce ad copy, visuals, and variations using AI tools.
• Knowledge of Meta Ads Manager, Pixel, Conversions API, and conversion tracking.
• Ability to optimize for qualified business opportunities and understand U.S. B2B buyer behavior.
• Strong analytical, communication, and problem-solving skills with a proactive ownership mindset.