Remote Senior Meta Ads Strategist | B2B Lead Gen Expert

AceCPAs; Karachi Division; A distancia; PKR 24.910.000 - 38.749.000; Jornada completa

Descripción de la vacante

ACE CPAs, a U.S.-based accounting and financial advisory firm, seeks a Senior Meta Ads Specialist to independently manage, optimize, and scale Facebook and Instagram campaigns across multiple offerings. You will own strategy, creative production, and lead quality, measuring impact on qualified opportunities.

You will research U.S. business audiences, test messaging and formats, and collaborate with analytics tools to reduce CPL and CAC while boosting booked discovery calls.

Formación

• 3–5+ years of hands‑on Meta advertising experience with proven B2B lead generation results.
• Ability to independently develop ad copy, visuals, and variations using AI tools.
• Proficiency with Meta Ads Manager, Pixel and Conversions API for conversion tracking.
• Strong analytical, communication, and problem‑solving skills with proactive ownership.
• Experience researching U.S. B2B buyers and optimizing campaigns for qualified opportunities.

Responsabilidades

• Plan, launch, manage, and optimize Meta campaigns across offerings.
• Research audiences, competitors, pain points, and buying behavior in the U.S. market.
• Build tailored strategies, manage budgets, and scale successful campaigns.
• Own ad copy, hooks, headlines, visuals, and video concepts; produce assets with AI tools.
• Lead generation focus: optimize for qualified leads, booked calls, and deal opportunities; run structured A/B tests.

Conocimientos

Meta Ads

Lead generation

Campaign strategy

Creative testing

AI ad creation

Analytics

Herramientas

Meta Ads Manager

GA4

Google Tag Manager

Conversions API

CRM platforms

Descripción del empleo

ACE CPAs, a U.S.-based accounting and financial advisory firm, seeks a Senior Meta Ads Specialist to independently manage, optimize, and scale Facebook and Instagram campaigns across multiple offerings. You will own strategy, creative production, and lead quality, measuring impact on qualified opportunities.

You will research U.S. business audiences, test messaging and formats, and collaborate with analytics tools to reduce CPL and CAC while boosting booked discovery calls.