Growth-Driven Google & Meta Ads Specialist

REXEN Consultancy; Islamabad; On-site; PKR 1,200,000 - 2,400,000; Full time

Job summary

REXEN Consultancy is seeking a results-driven Google & Meta Ads Specialist to plan, execute, and optimize paid campaigns and support SEO efforts. You will drive high-quality leads and ROI while collaborating with design and content teams to craft effective creatives and landing pages.

You will monitor performance, conduct keyword research, implement conversion tracking, and produce regular reports while staying current with industry trends and platform updates.

Qualifications

• Bachelor's degree in Marketing, Business, or related field.
• 2–3 years of hands-on experience managing Google Ads and Meta Ads campaigns.
• Strong understanding of SEO principles, keyword research, and website optimization.
• Experience with GA4, GTM, GSC, and Meta Business Suite.
• Knowledge of conversion tracking, remarketing, and lead generation strategies.

Responsibilities

• Plan, launch, and optimize Google Ads (Search, Display, Performance Max, YouTube) and Meta Ads (Facebook & Instagram) campaigns.
• Monitor campaign performance, analyze KPIs, and continuously improve ROI and lead quality.
• Conduct keyword research, audience targeting, A/B testing, and conversion optimization.
• Implement and manage conversion tracking using Google Tag Manager, Google Analytics 4, and Meta Pixel.
• Develop and execute on-page and off-page SEO strategies to improve search rankings and organic traffic.
• Perform keyword research, technical SEO audits, and competitor analysis.
• Collaborate with the design and content teams to create high-performing ad creatives and landing pages.
• Prepare weekly and monthly performance reports with actionable insights.
• Stay updated with the latest digital marketing trends, platform updates, and best practices.

Skills

Google Ads

Meta Ads

Lead generation

SEO

Keyword research

Analytics

A/B testing

Campaign optimization

Reporting

Education

Bachelor's degree in Marketing/Business

Tools

GA4

Google Tag Manager

Google Search Console

Meta Business Suite

Job description

REXEN Consultancy is seeking a results-driven Google & Meta Ads Specialist to plan, execute, and optimize paid campaigns and support SEO efforts. You will drive high-quality leads and ROI while collaborating with design and content teams to craft effective creatives and landing pages.

You will monitor performance, conduct keyword research, implement conversion tracking, and produce regular reports while staying current with industry trends and platform updates.