Route-to-Market Lead – Distributor Growth

National Foods Limited; Karachi Division; On-site; PKR 1,200,000 - 2,100,000; Full time

Job summary

National Foods Limited in Karachi is seeking a results-driven RTM Lead to optimize route-to-market strategies, boost distributor ROI, and uphold market hygiene with robust controls.

You will collaborate with regional teams to expand universe, refine RTM models based on market dynamics, and ensure effective execution of stock rotation, destruction SOPs, and timely liquidation across the distribution network.

Qualifications

• Minimum Bachelors.

Responsibilities

• Implement RTM frameworks within assigned regional clusters, ensuring seamless execution and operational efficiency.
• Continuously refine RTM models based on market dynamics, driving sustainable growth and improved trade effectiveness.
• Identify and eliminate inefficiencies in RTM operations, fostering a streamlined market ecosystem.
• Ensure FEFO management across trade through the Merchandising Force, maintaining stock freshness at the retail level.
• Execute Destruction SOPs across the distribution network, preventing expired stock circulation.
• Highlight near-expiry stock in trade and ensure timely liquidation/rotation before expiry.
• Monitor and support distributor profitability (ROI) at the execution level, ensuring a balance between investment and returns.
• Conduct regular distributor performance reviews, providing insights to improve trade efficiencies.
• Uphold market hygiene standards, ensuring compliance with policies and addressing trade violations proactively.
• Lead universe expansion initiatives, working with field teams to identify growth opportunities in new and existing towns, territories, zones, and regions.
• Ensure structured coordination with respective regions for smooth execution of RTM initiatives.
• Develop and maintain a sales communication platform, ensuring seamless information flow and alignment across regional sales teams.

Skills

Critical Thinking

Strategic and Business Management

Customer and Stakeholder Orientation

Accountability and Ownership

Leadership and Management

Channel Structure & Dynamics Awareness

Distributor Management & Development

Commercial P&L Understanding

Education

Bachelor's degree

Job description

National Foods Limited in Karachi is seeking a results-driven RTM Lead to optimize route-to-market strategies, boost distributor ROI, and uphold market hygiene with robust controls.

You will collaborate with regional teams to expand universe, refine RTM models based on market dynamics, and ensure effective execution of stock rotation, destruction SOPs, and timely liquidation across the distribution network.