Sales & Distribution Manager Sales Lahore →

Sunrice Foods (Pvt) Ltd; Lahore; On-site; PKR 1,674,000 - 2,232,000; Full time

Benefits offered by this job

Sales-based performance incentives

Travel and communication allowances

Paid annual leave and public holidays

Job summary

Sunrice Foods (Pvt) Ltd in Lahore seeks a results-oriented Sales & Distribution Manager to lead the national retail rollout. You will secure distributors, set trade terms, and drive shelf placement across Pakistan’s top supermarket chains.

Uz 5–8 years FMCG experience is preferred with strong negotiation and relationship-building skills. Travel across multi-city operations is expected and incentives are tied to performance.

Qualifications

• Bachelor’s degree in Business, Sales, or Marketing; MBA preferred.
• 5–8 years FMCG sales and distribution experience across Pakistan.
• Proven track record building distributor networks in food/grocery.

Responsibilities

• Build distribution from scratch by identifying and onboarding regional distributors and wholesalers.
• Drive retail placement and secure shelf space in major chains with strong visibility.
• Conduct regular market visits to monitor pricing, stock, and distributor execution.
• Collaborate with marketing to execute trade promotions and in-store activations.
• Monitor competitor activity and market trends to inform sales strategy.

Skills

Negotiation

Communication

Relationship building

Education

Bachelor’s degree in Business, Sales, or Marketing

MBA preferred

Job description

We’re looking for a results-oriented Sales & Distribution Manager to lead our national retail rollout. This is a high-impact role focused on laying the foundation of our local FMCG presence — from securing distributors to getting us stocked in top supermarket chains.

Responsibilities

• Build distribution from scratch: Identify, onboard, and manage regional distributors and wholesalers across Pakistan, setting trade terms and performance goals.
• Drive retail placement: Lead efforts to secure shelf space in key retail chains (Imtiaz, Metro, Carrefour, Al-Fatah, etc.), ensuring strong visibility and consistent availability.
• Execute field strategy: Conduct regular market visits to monitor pricing, stock levels, merchandising, and distributor execution.
• Align with marketing: Work closely with the brand team to execute trade promotions, in-store activations, and end-aisle displays that support sell-through.
• Monitor market dynamics: Keep tabs on competitor activity, retailer feedback, and shifting market trends to inform sales strategy.

Requirements

• Bachelor’s degree in Business, Sales, or Marketing (MBA preferred).t
• 5-8 years of FMCG sales and distribution experience across multiple regions of Pakistan.
• Proven record of building and managing distributor networks in food, staples, or grocery categories.
• Strong negotiation, communication, and relationship-building skills.
• Ability to travel frequently and manage multi-city operations.

What We Offer

• Sales-based performance incentives
• Travel and communication allowances
• Salary: PKR 150,000-200,000/month
• Paid annual leave and public holidays