Regional Sales Manager- South

Flora Food Group; Karachi Division; On-site; PKR 1,800,000 - 2,800,000; Full time

Job summary

Flora Food Group in Karachi is seeking a Regional Sales Manager for South Pakistan to lead the region, drive revenue growth, and strengthen distributor and retail partnerships.

You will build and coach a field team, optimize route-to-market, monitor market trends, and ensure execution excellence to deliver profitability and market leadership. This role reports locally to the Head of Sales and requires leadership in a fast-paced FMCG environment.

Responsibilities

• Develop and execute regional sales strategies that align with national business goals
• Lead, coach, and develop Area Sales Managers and field teams to boost performance and capability
• Drive route-to-market effectiveness, expanding coverage and improving execution standards
• Build and maintain strong relationships with distributors, wholesalers, key retail customers, and trade partners
• Monitor market trends, competitive activity, and customer insights to identify and act on growth opportunities

Job description

Regional Sales Manager- South Pakistan

Location: Karachi, Pakistan

Why this role matters

In your first year, you will lead the South Region to deliver sustainable growth in revenue, market share, distribution, and profitability. This role is crucial for strengthening our presence in a competitive market by driving execution excellence and building strong partnerships with distributors and customers. Your leadership will shape a high-performing sales team that aligns with Flora Food Group's mission to bring better food to more kitchens. By enhancing route-to-market effectiveness and expanding distribution, you directly impact how our products reach consumers and improve their everyday meals.

What you'll do

• Develop and execute regional sales strategies that align with national business goals
• Lead, coach, and develop Area Sales Managers and field teams to boost performance and capability
• Drive route-to-market effectiveness, expanding coverage and improving execution standards
• Build and maintain strong relationships with distributors, wholesalers, key retail customers, and trade partners
• Monitor market trends, competitive activity, and customer insights to identify and act on growth opportunities.

Performance

You will own the delivery of revenue, volume, market share, distribution, and profitability targets for the South Region. Your data-driven approach will ensure accurate forecasting, effective trade investment, and operational excellence. By leading a capable sales team and optimizing route-to-market strategies, you will contribute measurably to Flora Food Group's commercial success and market leadership.

Care

This role reports to the Head of Sales Pakistan and involves managing a team of 5 to 6 direct reports, including Area Sales Managers. You will collaborate closely with Marketing, Supply Chain, Finance, and Customer Development teams to ensure seamless execution and compliance with company policies. Your leadership will foster a culture of accountability, sustainable growth, and long-term partnerships with distributors and customers.

Passion

You are passionate about food and the role it plays in people's lives. You bring curiosity and enthusiasm for how consumer behaviour and market trends influence sales strategies. Your commitment to excellence and innovation helps Flora Food Group deliver products that meet the highest standards of taste, nutrition, and reliability.

About you

You bring strong commercial acumen and proven expertise in FMCG sales management, particularly in route-to-market and distributor operations. Your leadership style is focused on coaching and developing teams to achieve their best. You are strategic and analytical, able to translate market insights into actionable plans. Your negotiation and stakeholder management skills enable you to build lasting partnerships.

You are genuinely interested in food culture and curious about how consumer behaviour and future food trends shape innovation. You understand that strong brands are built by anticipating what's next in taste, nutrition and functionality, and by translating insight into meaningful consumer experiences.

Where this could lead to

This role typically leads to positions such as National Sales Manager, Head of Sales, or Commercial Director within a few years. You will have the opportunity to expand your leadership scope and influence Flora Food Group's commercial strategy at a national level.