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Unilever is hiring a Territory Manager Pull - UFS in Lahore to lead customer development and territory expansion in the HoReCa space. The role reports to GSM Central and is a Full Time position in Pakistan.
Ideal candidates have 2–3 years of FMCG sales experience and a university degree; strong negotiation, presentation, and bilingual English/Urdu communication are required to succeed.
Function: CD UFS
Work Level: WL1
Reports to: GSM Central
Location: Lahore
Terms & Conditions: Full Time
With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world.
At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.
Unilever is the place where you can bring your purpose to life with the work that you do – creating a better business and a better world. If you passionate about being a Sales Leader in Top FMCG of Pakistan, then this role is just for you!
Deploy sales activity plans with key operators with the use of the company available sales tools. Lead the negotiations with potential operators within company’s policies & budget and monitor their performance & compliance to take corrective action where appropriate. Unlock annual agreements with potential customers for the company strategic categories. Ensure appropriate/ frequent contact with key stake holders in each customer are being carried out as per the contact matrix. Conduct frequent kitchen demonstrations to key operators to generate incremental business.
Lead the development of the assigned territory by building a clear territory plan focused on numeric growth, weighted growth, and sustainable expansion across priority segments. Drive new business development by identifying, recruiting, and converting high-potential HORECA customers, including hotels, restaurants, cafés, caterers, and institutional operators. Strengthen coverage, improve customer productivity, and unlock growth opportunities across core and innovation SKUs through effective pipeline management, regular market visits, kitchen demonstrations, and strong execution of agreed commercial plans.
Education & Experience: Minimum 2-3 years’ experience in FMCG (Optional) University graduate (Business Major is a plus) Minimum 1 year of experience in managing Key Accounts/Food Services and commercial negotiations
Drive sustainable, profitable growth across HoReCa accounts by building strong partnerships, leading commercial negotiations and JBPs. The role requires a balance of strategic thinking and on ground execution to unlock volume, margin and long-term customer value.
Skills Strong negotiation & presentation skills. An initiator mindset with the ability to develop strong execution bias to provide win-win solutions for the entire stakeholders, relationship management, financial acumen, sales management, data-driven decision making & strong key accounts management with well versed in English / Urdu, Culinary knowledge/experience is a plus.
Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bring their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.