Brand Manager - Pakistan

Flora Food Group; Karachi Division; On-site; PKR 250,000 - 450,000; Full time

Job summary

Flora Food Group in Karachi, Pakistan, seeks a Brand Manager to own BlueBand and drive consumer-first growth aligned with regional and global directions.

You will lead the full marketing strategy, manage budgets, and collaborate with Sales, Finance, R&D and Supply Chain to deliver cross-functional impact and measurable growth for the brand.

Reporting to the Head of Marketing South Asia, you will guide external agencies and help shape Pakistan's food culture through innovative brand initiatives.

Qualifications

• Strong background in brand management or marketing within FMCG.
• Experience spanning retail and food solutions.
• Insight-led, results-driven approach with cross-functional influence.

Responsibilities

• Lead and execute the full marketing strategy for BlueBand based on consumer insights and market trends.
• Develop and implement joint marketing plans with modern trade customers and food solution operators.
• Manage the advertising and promotion budget for media, digital and consumer activations.
• Set and monitor KPIs to optimize brand results and cross-functional alignment.
• Collaborate with Sales, Finance, R&D and Supply Chain to ensure seamless execution.

Skills

Brand management

Marketing strategy

Consumer insights

Cross-functional collaboration

Retail & food solutions

Job description

Brand Manager - Pakistan

Location: Karachi, Pakistan

Why this role matters

In your first year as Brand Manager, you will own and grow BlueBand, the number one margarine brand in Pakistan, by delivering a consumer-first growth plan that drives market leadership. This role is crucial for aligning brand strategy with regional and global directions, ensuring BlueBand remains a trusted choice in kitchens across the country. Your work will directly influence how consumers experience better food every day, from retail shelves to food service solutions. At Flora Food Group, this role connects marketing insight with commercial success to make a meaningful impact on the food culture in Pakistan.

What you'll do

• Lead and execute the full marketing strategy for BlueBand, including positioning and growth plans based on consumer insights and market trends
• Develop and implement joint marketing plans with modern trade customers and food solution operators to drive brand presence and sales
• Manage the advertising and promotion budget, delivering effective media, digital, and consumer activation campaigns
• Set and monitor clear performance indicators, using data to optimize brand results and cross-functional alignment
• Collaborate closely with Sales, Finance, Research and Development, and Supply Chain teams to ensure seamless execution of brand and customer initiatives.

Performance

You will own the brand's growth trajectory by setting and tracking key performance indicators that measure market share, consumer engagement, and sales impact. Your data-driven approach will ensure marketing investments deliver measurable returns, while your agile decision-making will keep BlueBand many steps ahead in a competitive market. Success in this role means driving commercial excellence inch by inch, with clear visibility and accountability across functions.

Care

Reporting to the Head of Marketing South Asia, you will work within a high-energy team environment that values collaboration across local and regional functions including Sales, Finance, R&D, and Supply Chain. You will also manage relationships with external creative and digital agencies, ensuring all partners align with Flora Food Group's long-term vision for sustainable growth. Your leadership will reflect a commitment to doing the right thing for consumers, colleagues, and communities alike.

Passion

As a foodie and brand innovator, you will bring curiosity and enthusiasm to every aspect of BlueBand's marketing—from taste and nutrition to functionality and reliability. You will raise the bar by translating consumer insights into meaningful experiences that celebrate food culture and inspire kitchens across Pakistan. Your passion for better food will fuel innovation and continuous improvement in how the brand connects with people.

About you

You bring a strong background in brand management or marketing, within fast-moving consumer goods, with experience spanning retail and food solutions. You are confident and assertive, skilled at building relationships and influencing cross-functional teams. Your approach is insight-led and results-driven, with a clear focus on delivering growth through consumer-first strategies. You thrive in an agile environment and are motivated by ownership and accountability.

You are genuinely interested in food culture and curious about how consumer behaviour and future food trends shape innovation. You understand that strong brands are built by anticipating what's next in taste, nutrition and functionality, and by translating insight into meaningful consumer experiences.

Where this could lead to

This role typically leads to senior marketing leadership positions within the region, where you can shape broader brand portfolios and influence strategic direction. Over time, you may take on larger teams and greater commercial responsibilities, contributing to Flora Food Group's growth across multiple markets.

What's next

If this opportunity sounds exciting, apply before: 05-Nov-2026. We'd love to hear from you