Performance Marketing Specialist - B2B Lead Gen

Troxis; Lahore; On-site; PKR 1,000,000 - 2,000,000; Full time

Job summary

Troxis is seeking a results-driven Performance Marketing Specialist to lead paid campaigns and B2B lead generation from Lahore. You will optimize campaigns across Google, Meta, and LinkedIn, collaborating with Sales and Content teams to drive lead quality and ROI.

You will plan, execute, and measure campaigns, conduct audience and keyword research, and report performance with actionable insights to inform strategic decisions.

Qualifications

• Bachelor’s degree in marketing, Business, Digital Marketing, or a related field.
• 3–5 years of hands-on experience in Performance Marketing, Paid Media, or Digital Marketing.
• Proven experience managing paid campaigns and generating leads.
• Experience in B2B, SaaS, IT Services, Software, or Technology is preferred.
• Experience targeting international markets is a plus.

Responsibilities

• Plan, execute, and optimize paid campaigns across Google Ads, Meta Ads, and LinkedIn Ads.
• Generate qualified B2B leads through targeted paid marketing campaigns.
• Manage budgets and optimize CPL, CPA, conversion rates, and ROI.
• Conduct audience, keyword, and competitor research to improve targeting.
• Track performance using GA4, Google Tag Manager, and advertising analytics.
• Run A/B tests on ads, audiences, and landing pages.
• Collaborate with Sales, Content, Creative, and Development teams to improve lead quality.
• Prepare performance reports with actionable insights and recommendations.

Skills

Paid advertising

B2B lead generation

Campaign optimization

Analytics

Education

Bachelor's degree in Marketing

Tools

Google Ads

Meta Ads

LinkedIn Ads

GA4

Google Tag Manager

Job description

Troxis is seeking a results-driven Performance Marketing Specialist to lead paid campaigns and B2B lead generation from Lahore. You will optimize campaigns across Google, Meta, and LinkedIn, collaborating with Sales and Content teams to drive lead quality and ROI.

You will plan, execute, and measure campaigns, conduct audience and keyword research, and report performance with actionable insights to inform strategic decisions.