Growth-Focused Performance Marketing Specialist

Troxis; Lahore; On-site; PKR 2,400,000 - 3,000,000; Full time

Job summary

Troxis is a fast-growing software development company delivering innovative digital products for global clients. We are looking for a data-driven Performance Marketing Specialist who can own paid acquisition strategies, optimize funnels, and generate high-quality leads with measurable ROI.

The role focuses on planning, executing, and scaling paid campaigns across Google, Meta, LinkedIn, Microsoft, YouTube and TikTok, with emphasis on CRO, analytics, and ROAS to fuel revenue growth.

Qualifications

• Bachelor's degree or equivalent in marketing, business, CS or related field.
• 3–4 years of proven performance/digital marketing experience.
• Experience in software/tech or SaaS industries preferred.
• Strong analytical mindset and ability to manage high-budget campaigns.

Responsibilities

• Develop and execute end-to-end performance marketing strategies.
• Plan, launch, monitor, and optimize paid campaigns across Google, Meta, LinkedIn, Microsoft, YouTube, TikTok.
• Manage budgets to maximize ROI/ROAS and drive lead generation.
• Conduct audience research, segmentation, and remarketing.
• Collaborate with cross-functional teams to improve funnel performance.
• Implement tracking with GTM, GA4, Meta Pixel, and CAPI.
• Deliver actionable reports with insights and recommendations.

Skills

Google Ads

Meta Ads Manager

LinkedIn Campaign Manager

Microsoft Advertising

YouTube Advertising

TikTok Ads

GA4

GTM

Meta Pixel

CAPI

Looker Studio

GSC

Education

Bachelor's degree in marketing

Business

Computer Science

Tools

HubSpot

SEMrush

CRM Platforms

Job description

Troxis is a fast-growing software development company delivering innovative digital products for global clients. We are looking for a data-driven Performance Marketing Specialist who can own paid acquisition strategies, optimize funnels, and generate high-quality leads with measurable ROI.

The role focuses on planning, executing, and scaling paid campaigns across Google, Meta, LinkedIn, Microsoft, YouTube and TikTok, with emphasis on CRO, analytics, and ROAS to fuel revenue growth.