Performance Marketing Lead: Lead Gen & ROAS Optimizer

Berg Media Digital; Karachi Division; On-site; PKR 240,000 - 420,000; Full time

Job summary

Berg Media Digital in Karachi is seeking a results-driven Performance Marketing Executive to plan, execute and optimise paid digital advertising campaigns across Meta Ads and Google Ads, with a strong focus on lead generation and customer acquisition.

You will monitor performance metrics, run A/B tests, analyse data, and collaborate with designers and content teams to improve ROAS and conversions for multiple client accounts.

Qualifications

• 1+ years of experience in performance marketing, paid advertising, or digital marketing.
• Proven ability to plan, execute and optimise campaigns across Meta and Google Ads.
• Strong understanding of lead generation, customer acquisition and ROAS metrics.
• Experience with audience targeting, retargeting and campaign optimisation.

Responsibilities

• Plan, launch, manage, and optimise paid advertising campaigns across platforms (Meta Ads, Google Ads).
• Develop audience targeting, retargeting, and acquisition strategies.
• Build lead generation and conversion-focused campaigns and monitor CPC, CPA, ROAS, CTR.
• Conduct A/B testing on creatives, audiences, and landing pages; identify underperforming campaigns and optimise.
• Collaborate with designers and content teams to produce high-performing ad creatives and copy.
• Analyse landing pages and funnels; implement tracking pixels and conversion events.
• Prepare regular campaign performance reports with actionable insights; research competitors and new opportunities.

Skills

Performance marketing

Analytics

Campaign management

A/B testing

Lead generation

Client management

Tools

Meta Ads Manager

Google Ads

Google Analytics

Job description

Berg Media Digital in Karachi is seeking a results-driven Performance Marketing Executive to plan, execute and optimise paid digital advertising campaigns across Meta Ads and Google Ads, with a strong focus on lead generation and customer acquisition.

You will monitor performance metrics, run A/B tests, analyse data, and collaborate with designers and content teams to improve ROAS and conversions for multiple client accounts.