Performance Ads Expert: Lead Gen & Growth Campaigns

HR Ways; Lahore; On-site; PKR 8,437,000 - 10,106,000; Full time

Job summary

HR Ways in Lahore (onsite) is hiring a performance marketer to plan, launch and scale paid campaigns across Google, Meta and TikTok to generate leads and registrations for business transformation workshops and mentoring programs.

You will manage budgets, track ROAS and CPL, set up advanced analytics, and collaborate with design teams to optimize landing pages. Strong English writing and case-study proven results in lead generation are required.

Qualifications

• 3+ years hands-on experience running Google, Meta and TikTok ads.
• Proven lead gen results for events, courses, or coaching brands.
• Strong pixel, conversion tracking and analytics setup.
• Managed monthly ad budgets of USD 3,000+.
• Excellent written English and data-driven approach.
• Experience targeting Australia, UAE and international audiences is a plus.

Responsibilities

• Plan and run Google Ads campaigns across Search, Performance Max, YouTube and Display.
• Manage Meta Ads (Facebook/Instagram) including lead forms, retargeting, lookalikes.
• Run TikTok Ads including Spark Ads and lead gen campaigns.
• Set up tracking: GTM, GA4, Meta Pixel, Conversions API, TikTok Pixel.
• A/B test creatives and briefs for design/video teams.
• Track ROAS, CPL, cost per registration; manage daily budgets.
• Provide daily AM plan, PM task summary, and weekly performance report.

Skills

Google/Meta/TikTok Ads

Lead gen results

Pixel/Tracking setup

Budget management

English writing

International audiences

Education

Bachelor's degree in Marketing or related field

Tools

Google Tag Manager

GA4

Meta Pixel

Conversions API

TikTok Pixel

Job description

HR Ways in Lahore (onsite) is hiring a performance marketer to plan, launch and scale paid campaigns across Google, Meta and TikTok to generate leads and registrations for business transformation workshops and mentoring programs.

You will manage budgets, track ROAS and CPL, set up advanced analytics, and collaborate with design teams to optimize landing pages. Strong English writing and case-study proven results in lead generation are required.