Performance Marketing Specialist

Troxis

Lahore

On-site

PKR 2,009,000 - 3,125,000

Full time

22 hours ago

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Job summary

Troxis is seeking a Performance Marketing Specialist to plan, execute, and optimize paid campaigns across Meta, Google, LinkedIn, and other networks to generate qualified leads and maximize ROAS. You will work with Creative, Sales, and Business Development to align campaigns with organizational goals and deliver measurable outcomes.

As part of the role, you will analyze campaign data, identify optimization opportunities, and drive performance through CRO, landing-page improvements, and

Qualifications

Bachelor's degree in Marketing, Business Administration, Digital Marketing, or a related field.
2–4 years of hands-on experience in Performance Marketing.
Experience managing high-budget paid advertising campaigns.
Experience in both B2B and B2C marketing.
Experience in software houses, tech companies, or digital marketing agencies is desirable.

Responsibilities

Develop and manage paid media strategy across multiple platforms.
Set campaign objectives based on leads, conversions, and ROAS targets.
Allocate budgets to maximize ROI and optimize structures.
Perform A/B tests on creatives, headlines, CTAs, audiences, and landing pages.
Monitor metrics like CPL, CPA, CTR, CR, ROAS, CPC; adjust accordingly.
Collaborate with Sales to improve lead quality and funnel performance.
Prepare periodic performance reports for management and stakeholders.

Skills

Analytical Thinking

Strategic Planning

Data-Driven Decision Making

Problem Solving

Communication Skills

Time Management

Attention to Detail

Adaptability

Collaboration

Business Acumen

Education

Bachelor's degree in Marketing/Business/Related Field

Tools

Meta Ads Manager

Google Ads

LinkedIn Campaign Manager

GA4

GTM

Meta Pixel

Conversion API (CAPI)

Google Search Console

Looker Studio

CRM Platforms (HubSpot, Salesforce, Zoho)

Microsoft Excel / Google Sheets

Landing Page Optimization (CRO)

UTM Tracking

Job description

Position Summary

The Performance Marketing Specialist is responsible for planning, executing, optimizing, and scaling paid digital marketing campaigns to generate qualified leads, maximize Return on Ad Spend (ROAS), and drive business growth. The role requires a strong analytical mindset, expertise in digital advertising platforms, and the ability to convert marketing data into actionable business insights. The incumbent will collaborate closely with the Creative, Sales, and Business Development teams to ensure campaigns align with organizational objectives and deliver measurable results.

Key Responsibilities

1. Paid Media Strategy & Campaign Management

Develop and execute high-performing paid marketing campaigns across Meta Ads, Google Ads, LinkedIn Ads, and other relevant advertising platforms.
Plan campaign objectives based on lead generation, conversions, brand awareness, and revenue targets.
Allocate and manage advertising budgets efficiently to maximize ROI.
Optimize campaign structures, audience segmentation, bidding strategies, and ad placements.
Ensure campaigns align with marketing calendars and business priorities.

2. Campaign Optimization & Performance Improvement

Continuously monitor campaign performance using key marketing metrics.
Optimize campaigns based on:
- Cost per Lead (CPL)
- Cost per Acquisition (CPA)
- Click-Through Rate (CTR)
- Conversion Rate
- Return on Ad Spend (ROAS)
- Cost per Click (CPC)
Conduct A/B testing on:
- Ad creatives
- Headlines
- Calls-to-Action (CTAs)
- Audience segments
- Landing pages
Identify opportunities to improve campaign efficiency and conversion performance.

3. Analytics & Tracking

Configure and maintain:
- Meta Pixel
- Google Analytics 4 (GA4)
- Google Tag Manager (GTM)
- Conversion API (CAPI)
- UTM Tracking
Ensure accurate tracking of all marketing campaigns.
Analyze campaign performance and user behavior.
Produce actionable insights to support marketing decisions.

4. Lead Generation & Funnel Optimization

Develop high-converting lead generation campaigns.
Optimize customer acquisition funnels.
Improve landing page performance through Conversion Rate Optimization (CRO).
Collaborate with the Sales team to improve lead quality.
Monitor lead-to-customer conversion performance.

5. Creative Collaboration

Partner with graphic designers, video editors, and content writers to develop high-performing creative assets.
Recommend creative improvements based on campaign data.
Ensure creative assets follow platform best practices.
Align advertising creatives with brand guidelines and campaign objectives.

6. Reporting & Business Insights

Prepare weekly, monthly, and quarterly performance reports.
Present campaign performance to management.
Provide recommendations based on:
- Market trends
- Audience insights
- Competitor activities
- Campaign performance
Support marketing strategy with data-driven recommendations.

7. Market Research & Innovation

Stay updated with emerging digital marketing trends.
Monitor competitor advertising strategies.
Research new advertising opportunities and platforms.
Recommend innovative marketing initiatives to improve business performance.

Required Qualifications

Bachelor's degree in Marketing, Business Administration, Digital Marketing, or a related field.
Professional certifications in Google Ads, Meta Blueprint, Google Analytics, or HubSpot will be considered an advantage.

Experience

2–4 years of hands-on experience in Performance Marketing.
Proven experience managing high-budget paid advertising campaigns.
Experience in both B2B and B2C marketing is preferred.
Experience working in a software house, technology company, or digital marketing agency is highly desirable.

Technical Skills