Performance Marketing Specialist

Plutus21; Karachi Division; On-site; PKR 1,200,000 - 2,400,000; Full time

Job summary

Plutus21 Partners seeks a motivated Performance Marketing Specialist to drive data-driven growth through paid campaigns, SEO initiatives, and alignment with overall marketing strategy.

The role focuses on planning, executing, and optimizing campaigns across Meta, Google Ads, and other digital channels, while leveraging SEO and AI-assisted creatives to enhance reach and ROI.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Digital Media, or a related field.
• 2+ years in performance or growth marketing roles with proven campaign experience.
• Experience managing ad campaigns on Meta and Google Ads platforms.
• Solid understanding of SEO principles including technical SEO and content optimization.
• Proficiency with SEMrush, GA4, Google Ads, and CMS platforms (WordPress preferred).
• Strong analytical skills with ability to translate data into actionable insights.
• Excellent communication and organizational skills to manage multiple projects.

Responsibilities

• Plan, execute, and optimize performance marketing campaigns across platforms like Meta and Google Ads.
• Analyze campaign metrics (CPC, CTR, ROI) to align with goals.
• Develop creatives and video ads using AI tools for lookalike and retargeting campaigns.
• Conduct onsite and offsite SEO, including keyword research and audits for partner sites.
• Collaborate with developers to implement technical SEO actions on CMS platforms like WordPress.
• Optimize website content per latest SEO best practices and audit recommendations.
• Use SEMrush, GA4, and Google Ads to track and analyze performance metrics.
• Create detailed reports on campaign performance and SEO efforts for stakeholders.
• Maintain and manage access to platforms like Google Tags and shared drives, ensuring credentials are secure.

Skills

Performance marketing

Growth marketing

Digital advertising

SEO

WordPress

Education

Bachelor's degree

Tools

SEMrush

GA4

Google Ads

WordPress

Job description

Job Summary

Plutus21 is looking for a highly motivated Performance Marketing Specialist to join the team and drive data-driven growth through strategic online campaigns. This role is ideal for a creative and analytical professional who excels in optimizing paid advertising channels, managing SEO initiatives, and ensuring alignment with overall marketing strategies.

Key Responsibilities

• Plan, execute, and optimize performance marketing campaigns across platforms such as Meta, Google Ads, and other digital channels.
• Analyze campaign performance metrics (CPC, CTR, ROI) to ensure alignment with project goals.
• Develop creatives and video ads using AI tools to support new lookalike and retargeting campaigns.
• Conduct onsite and offsite SEO initiatives, including keyword research, competitor analysis, and SEO audits for partner websites.
• Collaborate with developers to implement technical SEO action items, including improvements on CMS platforms like WordPress.
• Optimize website content following the latest SEO best practices and audit recommendations.
• Use tools like SEMrush, Google Analytics 4 (GA4), and Google Ads to track and analyze performance metrics.
• Create detailed reports on campaign performance and SEO efforts, providing actionable insights for stakeholders.
• Use tools like SEMrush, Google Analytics 4 (GA4), and Google Ads to track and analyze performance metrics.
• Create detailed reports on campaign performance and SEO efforts, providing actionable insights for stakeholders.
• Maintain and manage access to platforms like Google Tags and shared drives.
• Ensure credentials are securely stored and accessible to authorized personnel.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Digital Media, or a related field.
• Proven experience in performance marketing or growth marketing roles, preferably with 2+ years in a similar capacity.
• Expertise in managing ad campaigns on Meta and Google Ads platforms.
• Solid understanding of SEO principles, including technical SEO and content optimization.
• Proficiency in tools such as SEMrush, GA4, Google Ads, and CMS platforms (WordPress preferred).
• Strong analytical skills with the ability to translate data into actionable insights.
• Excellent communication and organizational skills to manage multiple projects effectively.
• A proactive, self-starter approach to tackling challenges and meeting deadlines.