Growth-Focused Performance Marketing Specialist

Plutus21; Karachi Division; In loco; PKR 1.200.000 - 2.000.000; Tempo pieno

Descrizione del lavoro

Plutus21 is seeking a highly motivated Performance Marketing Specialist to drive data-driven growth through strategic online campaigns. You will optimize paid channels, lead SEO initiatives, and align activities with overall marketing strategy.

The role calls for hands-on campaign management, analytical reporting, and collaboration with developers on technical SEO. The ideal candidate has 2+ years in performance or growth marketing, strong analytics, and proficiency with SEMrush, GA4, Google

Competenze

• Bachelor's degree in Marketing, Business Administration, Digital Media, or a related field.
• 2+ years in performance or growth marketing.
• Experience managing Meta and Google Ads campaigns.
• Strong understanding of SEO principles including technical SEO.
• Familiar with SEMrush, GA4, Google Ads, and WordPress.
• Strong analytics and ability to translate data into insights.
• Excellent communication and organization to manage multiple projects.
• Proactive, self-starter attitude to meet deadlines.

Mansioni

• Plan, execute, and optimize performance marketing campaigns across Meta, Google Ads, and other digital channels.
• Analyze CPC, CTR, ROI to align with goals.
• Develop creatives and video ads using AI tools for lookalike and retargeting.
• Conduct onsite and offsite SEO initiatives including keyword research and audits.
• Collaborate with developers to implement technical SEO on WordPress.
• Optimize website content following latest SEO practices.
• Use SEMrush, GA4, and Google Ads to track performance.
• Create detailed reports with actionable insights for stakeholders.
• Maintain and manage access to platforms and credentials securely.

Conoscenze

Performance marketing

Growth marketing

Analytical skills

Campaign optimization

Formazione

Bachelor's degree in Marketing, Business Administration, Digital Media, or a related field

Strumenti

SEMrush

GA4

Google Ads

WordPress

Descrizione del lavoro

Plutus21 is seeking a highly motivated Performance Marketing Specialist to drive data-driven growth through strategic online campaigns. You will optimize paid channels, lead SEO initiatives, and align activities with overall marketing strategy.

The role calls for hands-on campaign management, analytical reporting, and collaboration with developers on technical SEO. The ideal candidate has 2+ years in performance or growth marketing, strong analytics, and proficiency with SEMrush, GA4, Google