Growth Marketing Specialist – Paid Ads & SEO

Plutus21 Capital, L.L.C.

Karachi Division

On-site

PKR 1,000,000 - 1,800,000

Full time

8 days ago

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Job summary

Plutus21 Capital, L.L.C. seeks a Performance Marketing Specialist to drive data-driven growth through paid campaigns and SEO initiatives.

You will optimize campaigns on Meta, Google Ads, and other channels while crafting AI-assisted creatives for lookalike and retargeting efforts. You will perform onsite and offsite SEO, work with developers on WordPress CMS, and use SEMrush, GA4, and Google Ads to track metrics and deliver actionable stakeholder reports.

Qualifications

Bachelor's degree in Marketing, Business Administration, Digital Media, or related field.
2+ years in performance or growth marketing roles.
Expertise managing Meta and Google Ads campaigns.
Solid understanding of SEO principles, including technical SEO and content optimization.
Proficiency with SEMrush, GA4, Google Ads, and WordPress.
Strong analytical skills and ability to translate data into insights.
Excellent communication and organizational skills.

Responsibilities

Plan, execute, and optimize performance marketing campaigns across Meta, Google Ads, and other digital channels.
Analyze CPC, CTR, ROI to ensure alignment with goals.
Develop AI-assisted creatives for lookalike and retargeting campaigns.
Conduct onsite and offsite SEO, including keyword research and SEO audits.
Collaborate with developers to implement technical SEO on WordPress.
Optimize website content following SEO best practices and audits.
Use SEMrush, GA4, and Google Ads to track performance and insights.
Create detailed reports on campaign performance and SEO efforts for stakeholders.
Maintain access to platforms like Google Tags and shared drives; ensure credentials are secure.