Performance Marketing Specialist: Meta & Google Ads

Softpers Interactive; Kamahan; Sur place; PKR 781 000 - 1 004 000; Plein temps

Avantages offerts par ce poste

Growth opportunities

International exposure

Collaborative culture

Career development

Résumé du poste

Softpers (Pvt.) Ltd. is seeking a results-driven Performance Marketing Resource to plan, execute, and optimize paid campaigns on Meta Ads and Google Ads for international clients.

The role requires 2–3 years in performance marketing within a software/IT environment, hands-on ad platform experience, strong analytical skills, and the ability to report campaign performance with clear insights. Join a growth-oriented team in Lahore offering collaboration, development opportunities, and exposure to

Qualifications

• 2–3 years of relevant experience in performance marketing.
• Experience in a Software Development/IT company is mandatory.
• Strong hands-on experience with Meta Ads Manager and Google Ads.
• Understanding of lead generation, conversion tracking, and campaign optimization.
• Experience with Google Analytics, Tag Manager, and pixels will be a plus.
• Strong analytical skills and ability to work with performance data.
• Good communication and reporting skills.

Responsabilités

• Plan and manage paid campaigns on Meta Ads and Google Ads.
• Monitor campaign performance, budgets, conversions, CPC, CPL, CTR, and ROAS.
• Optimize campaigns based on performance data and business objectives.
• Conduct keyword research, audience targeting, and competitor analysis.
• Create and test ad copies, creatives, and landing page suggestions.
• Track leads and campaign results through proper reporting.
• Coordinate with the design/content team for ad creatives and campaign requirements.
• Share weekly/monthly performance reports with insights and recommendations.

Connaissances

Meta Ads

Google Ads

Lead generation

Campaign optimization

Analytics

Google Analytics

Google Tag Manager

Reporting

Outils

GA4

Description du poste

Softpers (Pvt.) Ltd. is seeking a results-driven Performance Marketing Resource to plan, execute, and optimize paid campaigns on Meta Ads and Google Ads for international clients.

The role requires 2–3 years in performance marketing within a software/IT environment, hands-on ad platform experience, strong analytical skills, and the ability to report campaign performance with clear insights. Join a growth-oriented team in Lahore offering collaboration, development opportunities, and exposure to