Performance Marketing Specialist

Premier Housewares; Lahore; On-site; PKR 1,800,000 - 3,000,000; Full time

Job summary

Premier Housewares in Lahore, Pakistan seeks a Performance Marketing Specialist to manage and optimize paid media campaigns across Meta, Google, TikTok, and other channels. The role focuses on ROI-driven growth, data accuracy, and scalable performance with strong analytical skills.

The candidate will handle campaign structuring, testing, budgets, and reporting while ensuring adherence to tagging standards and campaign hygiene. Onsite, full-time position in Lahore.

Qualifications

• 3-5 years of experience in Performance Marketing / Paid Media.
• Strong hands-on experience with Meta Ads, Google Ads, and TikTok Ads.
• Minimum 16 years of education (bachelor's degree or higher).
• Strong analytical and data-driven decision-making skills.
• UK market experience will be a strong advantage.

Responsibilities

• Manage Meta, Google, TikTok, and other paid media campaigns according to the strategy.
• Segment brand, non-brand, prospecting, remarketing, catalogue, and testing campaigns.
• Maintain UTM discipline and proper campaign naming conventions.
• Monitor spend, ROAS, MER, CPA, CTR, CPC, CPM, frequency, add-to-cart, checkout initiation, and purchases.
• Coordinate with creative/content lead for ad testing and fatigue analysis.
• Identify underperforming campaigns and propose budget shifts, pauses, tests, and scaling actions.
• Prepare daily spend and results snapshots and weekly paid media analysis.
• Escalate pixel, catalogue, tracking, disapproval, learning-phase and budget issues promptly.
• Maintain ad account hygiene and documented testing history.

Skills

Performance Marketing

Paid Media

Meta Ads

Google Ads

TikTok Ads

Data-driven decisions

Education

Bachelor's degree or higher

Job description

Job Overview

We are seeking a highly skilled Performance Marketing Specialist with strong expertise in managing and optimizing paid media campaigns across multiple platforms. The ideal candidate will be responsible for driving ROI-focused marketing performance, ensuring data accuracy, and delivering scalable growth through Meta, Google, TikTok, and other paid channels.

Core Responsibilities

• Manage Meta, Google, TikTok, and other approved paid media campaigns according to the agreed strategy.
• Separate brand, non-brand, prospecting, remarketing, catalogue, and testing campaigns where required.
• Maintain UTM discipline and ensure campaign naming conventions are followed.
• Monitor spend, ROAS, MER, CPA, CTR, CPC, CPM, frequency, add-to-cart, checkout initiation, and purchase performance.
• Coordinate with creative/content lead for ad creative testing requirements and fatigue analysis.
• Identify underperforming campaigns and propose budget shifts, pauses, tests, and scaling actions.
• Prepare daily spend and result snapshots and weekly paid media analysis.
• Escalate pixel, catalogue, tracking, disapproval, learning-phase, and budget issues immediately.
• Maintain ad account hygiene and documented testing history.

Requirement

• 3-5 years of experience in Performance Marketing / Paid Media
• Candidates with UK market experience will be highly preferred.
• Minimum 16 years of education (relevant bachelor's degree or higher)
• Strong hands-on experience with Meta Ads, Google Ads, and TikTok Ads
• Strong analytical and data-driven decision-making skills
• UK market experience will be a strong advantage

Employment Type: Full-Time (Onsite)

Location: 42 E-1, Ghalib Road, Gulberg III, Lahore

Office Timings: Monday to Friday | 1:00 PM – 10:00 PM