Performance Marketing Executive

IBEX Limited

Karachi Division

On-site

PKR 2,000,000 - 4,200,000

Full time

19 hours ago

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Benefits offered by this job

Medical Insurance

Permanent Employment Status

Provident Fund

Annual Leaves

Referral Bonus

Company Pick & Drop

Job summary

IBEX Limited is seeking a results-driven Performance Marketing Executive to plan, execute, and optimize paid campaigns across Meta, Google, LinkedIn, and TikTok. You will manage CRM workflows in Zoho, run WhatsApp marketing campaigns, and deliver clear performance reports.

This is a hands-on role for someone who is comfortable working with data, ad platforms, and cross-functional teams to drive measurable business growth.

Qualifications

2-4 years of Performance marketing or paid media experience.
Strong command of Meta Ads Manager and Google Ads.
Working knowledge of LinkedIn Campaign Manager and TikTok Ads Manager.
Experience with GA4, UTM tracking, and CRM-based lead management.
Google Ads or Meta Blueprint certification.
Experience with Zoho Analytics or Looker Studio.
Basic knowledge of GTM, pixels, CRO, and landing-page optimization.
Exposure to programmatic or affiliate marketing.

Responsibilities

Plan, launch, and manage campaigns across Meta, Google, LinkedIn, and TikTok.
Develop audience, keyword, bidding, and retargeting strategies.
Write ad copy and prepare creative briefs for search, display, video, carousel, and lead-generation formats.
Monitor budgets and KPIs, including ROAS, CPA, CPL, CTR, conversion rate, and lead quality.
Conduct A/B tests across audiences, creatives, ad copy, and landing pages.
Optimize campaigns and reallocate budgets based on channel performance.
Manage GA4, UTM tracking, pixels, and conversion tracking for accurate attribution.
Ensure leads are correctly synced, tagged, and tracked in Zoho CRM.
Prepare weekly and monthly dashboards with actionable recommendations.

Skills

Performance marketing

Analytics

Copywriting

Campaign management

Budget management

Tools

Meta Ads Manager

Google Ads

LinkedIn Campaign Manager

TikTok Ads Manager

GA4

UTM tracking

Pixels

Zoho Analytics

Looker Studio

GTM

CRO

Landing page optimization

Job description

We are looking for a results-driven Performance Marketing Executive to plan, execute, and optimize paid campaigns across Meta, Google, LinkedIn, and TikTok. You will also manage CRM workflows in Zoho, run WhatsApp marketing campaigns, and deliver clear performance reports. This is a hands-on role for someone who is comfortable working with data, ad platforms, and cross-functional teams to drive measurable business growth.

Job Description

Plan, launch, and manage campaigns across Meta, Google, LinkedIn, and TikTok
Develop audience, keyword, bidding, and retargeting strategies
Write ad copy and prepare creative briefs for search, display, video, carousel, and lead-generation formats
Monitor budgets and KPIs, including ROAS, CPA, CPL, CTR, conversion rate, and lead quality
Conduct A/B tests across audiences, creatives, ad copy, and landing pages
Optimize campaigns and reallocate budgets based on channel performance
Manage GA4, UTM tracking, pixels, and conversion tracking for accurate attribution
Ensure leads are correctly synced, tagged, and tracked in Zoho CRM
Prepare weekly and monthly dashboards with actionable recommendations

Job Specifications