Performance Marketing

Compass TnC; Lahore; On-site; PKR 2,000,000 - 3,500,000; Full time

Job summary

Compass TnC is seeking a seasoned Performance Marketing Specialist to manage Google Ads, paid social and other paid channels for ecommerce brands on a global scale. You will plan, launch, optimise and report on campaigns while coordinating with internal teams on promotions and plans.

You will drive paid media across Google Ads, Meta and TikTok, ensuring budgets, testing, tracking and analytics are aligned with growth targets.

Qualifications

• Bachelor’s or master’s degree in marketing.
• 3+ years in paid media with hands-on experience across Google Ads, Meta, and ideally YouTube and TikTok.
• Proven experience planning, launching and optimising campaigns, ideally in e-commerce.
• Working knowledge of Google Ads beyond Shopping and Search, such as Performance Max, YouTube, Demand Gen and display.
• Comfort with GA4, platform reporting and conversion tracking set-up, with the ability to judge performance on more than last-click ROAS.
• Strong verbal and written communication, able to explain results and plans to non-marketing stakeholders.
• Organised and self-directed: able to run several workstreams across multiple brands with little oversight.

Responsibilities

• Plan, build, optimise and report on Google Ads campaigns, including Shopping, Performance Max, Search, YouTube, Demand Gen and Display.
• Manage budgets, bidding strategies, search terms, negatives and audience signals to hit agreed return and growth targets.
• Keep product feeds and Merchant Centre healthy in coordination with the e-commerce and product teams.
• Build media plans including budget forecasting, KPIs and feasibility analysis.
• Plan, launch, optimise and report on paid campaigns across Meta, TikTok and other relevant platforms.
• Run audience and creative testing, and scale what works across prospecting, retargeting and remarketing.
• Own tracking health across GA4, Google Tag Manager and ads platforms.
• Analyse performance across channels and funnel stages, looking beyond last-click ROAS to metrics such as new-customer rate, assisted conversions, CPA and customer value.
• Turn data into clear recommendations, test plans and next steps.
• Report regularly on paid media performance to internal stakeholders.
• Keep leadership informed on campaign plans, promotions and results.
• Run the marketing calendar and coordinate launches, sales periods and stock-driven promotions across teams.

Skills

Paid media

Google Ads

Meta Ads

Campaign planning

Analytics

GA4

Education

Bachelor’s or Master’s degree in marketing

Tools

GA4

Google Tag Manager

Merchant Center

Meta Ads Manager

TikTok Ads Manager

Job description

We are seeking a seasoned Performance Marketing Specialist for one of our clients organization to serve as the voice of our brand for a global clientele to join our team and manage Google Ads, paid social and other paid channels for our Ecommerce brands. You will plan, launch, optimise and report on campaigns while also supporting the day-to-day running of our marketing activity and coordinate with internal teams on upcoming plans and promotions.

Role and Responsibilities

PPC & Google Ads

• Plan, build, optimise and report on Google Ads campaigns, including Shopping, Performance Max, Search, YouTube, Demand Gen and Display.
• Manage budgets, bidding strategies, search terms, negatives and audience signals to hit agreed return and growth targets.
• Keep product feeds and Merchant Centre healthy in coordination with the e-commerce and product teams.
• Build media plans including budget forecasting, KPIs and feasibility analysis.

Paid social

• Plan, launch, optimise and report on paid campaigns across Meta, TikTok and other relevant platforms.
• Run audience and creative testing, and scale what works across prospecting, retargeting and remarketing.

Tracking, measurement and analysis

• Own tracking health across GA4, Google Tag Manager and ads platforms.
• Analyse performance across channels and funnel stages, looking beyond last-click ROAS to metrics such as new-customer rate, assisted conversions, CPA and customer value.
• Turn data into clear recommendations, test plans and next steps.

Reporting and internal communication

• Report regularly on paid media performance to internal stakeholders.
• Keep leadership informed on campaign plans, promotions and results.

Run the marketing calendar and coordinate launches, sales periods and stock-driven promotions across teams

Key requirements

• Bachelor’s or master’s degree in marketing
• 3+ years in paid media, with hands‑on experience across Google Ads, Meta, and ideally YouTube and TikTok.
• Proven experience planning, launching and optimising campaigns, ideally in e‑commerce.
• Working knowledge of Google Ads beyond Shopping and Search, such as Performance Max, YouTube, Demand Gen and display.
• Comfort with GA4, platform reporting and conversion tracking set‑up, with the ability to judge performance on more than last‑click ROAS.
• Strong verbal and written communication, able to explain results and plans to non‑marketing stakeholders.
• Organised and self‑directed: able to run several workstreams across multiple brands with little oversight.

Nice to Have

• Background in consumer electronics, laptops or other high‑consideration retail.
• Experience with awareness or top‑of‑funnel campaigns, incrementality testing, brand‑lift studies or media mix thinking.
• Familiarity with Magento or a comparable e‑commerce platform, and with email or CRM tools.
• Prior experience of working in an agency.