Performance Ads Specialist: Data-Driven Campaign Optimizer

Digilatics

Lahore

On-site

PKR 800,000 - 1,400,000

Full time

2 days ago

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Job summary

Digilatics, a performance-driven digital marketing agency, seeks an Ads Specialist to execute and optimize paid search and social campaigns from Lahore Cantt, Pakistan. You will work with senior staff to implement approved strategies, test improvements, and maintain high-quality campaigns across Google, Microsoft, and Meta platforms.

The role emphasizes data-driven decision making, AI-assisted optimization, and a path toward senior or assistant managerial responsibilities.

Qualifications

3+ years in Paid Search or Paid Social roles.
Experience planning and implementing Paid Search and Paid Social campaigns.
2+ years with web analytics, tracking, and reporting.
Strong understanding of conversion-focused advertising and optimization logic.
Ability to own assigned accounts and day-to-day performance.
Track record of stable performance with minimal preventable errors.

Responsibilities

Build, launch, and optimize campaigns across Google Ads, Microsoft Ads, and Meta Ads.
Manage keywords, audiences, bids, budgets, and creatives.
Run A/B tests on ads, audiences, and landing page elements.
Maintain campaign hygiene and documentation.
Follow platform best practices and internal SOPs.
Ensure zero-mistake launches across assigned accounts.
Identify underperforming elements and propose improvements.