Paid Media Coordinator – Performance Ads

Digilatics; Lahore; On-site; PKR 720,000 - 1,200,000; Full time

Benefits offered by this job

Health insurance

Fitness facilities

Performance-based growth opportunities

Job summary

Digilatics in Lahore, Pakistan, is seeking an Ads Executive to support planning, execution, and optimization of Paid Search and Paid Social campaigns. You will work closely with senior team members to handle execution, QA, and learn on the job.

The role emphasizes hands-on delivery, data handling, and rapid learning from live campaigns, with growth toward Specialist-level responsibilities while adhering to quality standards and internal processes.

Qualifications

• 2+ years of experience as a Paid Search / Paid Social Executive or in a similar role.
• 2+ years of experience planning and executing Paid Search and Paid Social campaigns.
• Completed courses or certifications in Web Analytics (GA4, GTM, or related tools)
• Practical exposure to performance marketing within an agency or in-house environment
• Demonstrated ability to learn from live campaigns and apply feedback quickly without repeated execution errors.

Responsibilities

• Execute campaign tasks as per defined strategies and briefs shared by senior team members
• Support campaign setup, optimization, and daily monitoring activities
• Use approved AI tools to assist with research, ad copy creation, data analysis, and reporting while adhering to internal processes, quality standards, and performance benchmarks
• Ensure accurate execution of tasks and timely completion of assigned deliverables
• Independently handle full campaign setups (ads, extensions, targeting, budgets) after initial guidance, with zero preventable errors.
• Perform self-QA checks on campaigns before and after launch using defined checklists.
• Escalate data anomalies, tracking inconsistencies, or performance red flags proactively instead of waiting for reviews.
• Begin contributing basic optimization ideas and observations, preparing for Specialist-level responsibilities

Skills

Paid Search

Paid Social

Campaign execution

Data analysis

QA checks

Education

Web Analytics Certifications (GA4/GA4, GTM)

Tools

Google Ads

Microsoft Ads

Meta Ads

GA4

GTM

Ahrefs

SEMrush

Google Sheets

Excel

Job description

Digilatics in Lahore, Pakistan, is seeking an Ads Executive to support planning, execution, and optimization of Paid Search and Paid Social campaigns. You will work closely with senior team members to handle execution, QA, and learn on the job.

The role emphasizes hands-on delivery, data handling, and rapid learning from live campaigns, with growth toward Specialist-level responsibilities while adhering to quality standards and internal processes.