Google Ads Specialist/Performance Marketer - Grab tech Solution

Taraki; Lahore; On-site; PKR 2,400,000 - 4,000,000; Full time

Job summary

Grab tech Solution in Lahore seeks a seasoned Google Ads Specialist/Performance Marketer to lead campaigns across Search, Display, Video and Shopping. You will optimize campaigns to meet KPIs, maximize ROI, and collaborate with the marketing team on creative assets and landing pages.

The ideal candidate has 6–10 years of Google Ads experience, certification, and a proven track record in driving strong ROI across multiple platforms. On-site role with a fast-paced tech environment.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• Google Ads certification is required.
• Experience with PPC platforms such as Facebook Ads, LinkedIn Ads, or Bing Ads is a plus.
• Strong project management skills with the ability to manage multiple projects and deadlines.
• Ability to work on-site in a collaborative team environment.
• High level of attention to detail and commitment to quality.

Responsibilities

• Develop, implement, and manage Google Ads campaigns to ensure successful delivery against KPIs.
• Analyze and optimize ad performance using data insights to enhance ROI.
• Conduct keyword research and competitor analysis to identify opportunities for campaign improvement.
• Create compelling ad copies and visuals that align with brand messaging and objectives.
• Monitor and adjust bidding strategies for optimal budget utilization.
• Generate and analyze performance reports to present actionable insights and drive decision-making.
• Collaborate with cross-functional teams, including content creators and designers, to optimize landing pages and enhance ad performance.
• Stay updated with the latest trends and best practices in digital marketing and Google Ads.

Skills

Google Ads

PPC management

Analytics

Communication skills

Budget optimization

Reporting

Education

Bachelor's degree in Marketing

Google Ads certification

Tools

Google Analytics

Google Tag Manager

Analytics platforms

Job description

Our client Grab tech Solution is hiring a Google Ads Specialist/Performance Marketer in Lahore.

Responsibilities

• Develop, implement, and manage Google Ads campaigns to ensure successful delivery against key performance indicators (KPIs).
• Analyze and optimize ad performance using data insights and feedback to enhance ROI.
• Conduct keyword research and competitor analysis to identify opportunities for campaign improvement.
• Create compelling ad copies and visuals that align with brand messaging and objectives.
• Monitor and adjust bidding strategies for optimal budget utilization.
• Generate and analyze performance reports to present actionable insights and drive decision-making.
• Collaborate with cross-functional teams, including content creators and designers, to optimize landing pages and enhance ad performance.
• Stay updated with the latest trends and best practices in digital marketing and Google Ads.

Requirements

• A minimum of 6–10 years of experience in Google Ads management and performance marketing.
• Proven track record of managing PPC campaigns and demonstrating strong ROI results.
• In-depth understanding of Google Ads, including Search, Display, Video, and Shopping campaigns.
• Strong analytical skills with the ability to interpret complex data sets and draw actionable conclusions.
• Proficiency with tools such as Google Analytics, Google Tag Manager, and other analytics platforms.
• Excellent communication and presentation skills to effectively convey insights and strategies.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• Google Ads certification is required.
• Experience with additional PPC platforms such as Facebook Ads, LinkedIn Ads, or Bing Ads is a plus.
• Strong project management skills with the ability to manage multiple projects and deadlines.
• Ability to work on-site in a collaborative team environment.
• High level of attention to detail and commitment to quality.

Personal Attributes

• Creative thinker with problem-solving abilities.
• Self-motivated and proactive in driving projects and tasks to completion.
• Adaptability to changing business needs and willingness to learn new skills.
• Strong team player who can also work independently.