Partner & Channel Marketing Specialist

Wesco; Gilgit Division; On-site; PKR 900,000 - 1,500,000; Full time

Job summary

Wesco is seeking a Specialist - Marketing to execute defined programs and channels, focusing on partner and supplier marketing. The role requires coordination with internal and external stakeholders, producing assets, and driving brand-aligned outputs.

You will support budget tracking, campaign performance, and continuous improvement across multi-channel initiatives, with travel up to 25% as needed.

Qualifications

• Masters or college diploma in marketing, communications, business, or related field.
• Bachelor's degree in marketing, communications, or related field.
• 4-5 years of relevant marketing experience, preferably including partner, channel, supplier, or B2B marketing.
• Demonstrated ability to own discrete workstreams with minimal supervision.
• Working knowledge of multi-channel marketing tactics and associated tools.
• Excellent written and verbal communication skills with internal partners, partners, and suppliers.

Responsibilities

• Executes assigned marketing programs, campaigns, or channel activities end to end, including partner and supplier-funded marketing activities.
• Produces marketing assets, content, and deliverables aligned to briefs, partner requirements, and brand standards.
• Coordinates inputs from internal partners, agencies, vendors, suppliers, and other external stakeholders to support execution.
• Supports partner/supplier marketing plans, including campaign coordination, events, digital activities, content, and demand-generation initiatives.
• Coordinates co-op/MDF marketing activities, including budget tracking, approvals, supporting documentation, proof of execution, and claims.
• Tracks performance metrics and customer engagement; supports partner reporting and campaign performance updates and flags risks and opportunities.
• Supports research and analysis activities including customer, market, competitive, partner, and supplier inputs.
• Maintains documentation, trackers, marketing budgets/claims, and system updates to ensure execution accuracy.
• Builds effective working relationships with partners/suppliers and internal stakeholders through clear, timely, and professional communication.
• Applies continuous improvement practices to enhance efficiency and program quality.

Skills

Communication skills

Analytical mindset

Multi-channel marketing

Project execution

Stakeholder management

Education

Master's Degree / College Diploma - Marketing, Communications, Business, or related field

Bachelor's Degree - Marketing, Communications, Business, or related field

Tools

Marketing tools

Job description

Wesco is seeking a Specialist - Marketing to execute defined programs and channels, focusing on partner and supplier marketing. The role requires coordination with internal and external stakeholders, producing assets, and driving brand-aligned outputs.

You will support budget tracking, campaign performance, and continuous improvement across multi-channel initiatives, with travel up to 25% as needed.