Specialist - Marketing

Wesco; Gilgit Division; On-site; PKR 900,000 - 1,500,000; Full time

Job summary

Wesco is seeking a Specialist - Marketing to execute defined programs and channels, focusing on partner and supplier marketing. The role requires coordination with internal and external stakeholders, producing assets, and driving brand-aligned outputs.

You will support budget tracking, campaign performance, and continuous improvement across multi-channel initiatives, with travel up to 25% as needed.

Qualifications

• Masters or college diploma in marketing, communications, business, or related field.
• Bachelor's degree in marketing, communications, or related field.
• 4-5 years of relevant marketing experience, preferably including partner, channel, supplier, or B2B marketing.
• Demonstrated ability to own discrete workstreams with minimal supervision.
• Working knowledge of multi-channel marketing tactics and associated tools.
• Excellent written and verbal communication skills with internal partners, partners, and suppliers.

Responsibilities

• Executes assigned marketing programs, campaigns, or channel activities end to end, including partner and supplier-funded marketing activities.
• Produces marketing assets, content, and deliverables aligned to briefs, partner requirements, and brand standards.
• Coordinates inputs from internal partners, agencies, vendors, suppliers, and other external stakeholders to support execution.
• Supports partner/supplier marketing plans, including campaign coordination, events, digital activities, content, and demand-generation initiatives.
• Coordinates co-op/MDF marketing activities, including budget tracking, approvals, supporting documentation, proof of execution, and claims.
• Tracks performance metrics and customer engagement; supports partner reporting and campaign performance updates and flags risks and opportunities.
• Supports research and analysis activities including customer, market, competitive, partner, and supplier inputs.
• Maintains documentation, trackers, marketing budgets/claims, and system updates to ensure execution accuracy.
• Builds effective working relationships with partners/suppliers and internal stakeholders through clear, timely, and professional communication.
• Applies continuous improvement practices to enhance efficiency and program quality.

Skills

Communication skills

Analytical mindset

Multi-channel marketing

Project execution

Stakeholder management

Education

Master's Degree / College Diploma - Marketing, Communications, Business, or related field

Bachelor's Degree - Marketing, Communications, Business, or related field

Tools

Marketing tools

Job description

As the Specialist - Marketing, you will execute defined marketing programs, channels, or workstreams with accountability for quality, accuracy, and timely delivery. You will apply established playbooks, processes, and tools to support awareness, engagement, and demand objectives, with a particular focus on partner and supplier marketing programs. You will also produce reliable outputs with increasing independence, coordinate with internal stakeholders and external partners/suppliers, contribute performance insights, and support effective program execution and continuous improvement.

Responsibilities

• Executes assigned marketing programs, campaigns, or channel activities end to end, including partner and supplier-funded marketing activities.
• Produces marketing assets, content, and deliverables aligned to briefs, partner requirements, and brand standards.
• Coordinates inputs from internal partners, agencies, vendors, suppliers, and other external stakeholders to support execution.
• Supports partner/supplier marketing plans, including campaign coordination, events, digital activities, content, and demand-generation initiatives.
• Coordinates co-op/MDF marketing activities, including budget tracking, approvals, supporting documentation, proof of execution, and claims.
• Tracks performance metrics and customer engagement; supports partner reporting and campaign performance updates and flags risks and opportunities.
• Supports research and analysis activities including customer, market, competitive, partner, and supplier inputs.
• Maintains documentation, trackers, marketing budgets/claims, and system updates to ensure execution accuracy.
• Builds effective working relationships with partners/suppliers and internal stakeholders through clear, timely, and professional communication.
• Applies continuous improvement practices to enhance efficiency and program quality.

Qualifications

• Masters Degree / College Diploma - Marketing, Communications, Business, or related field.
• Bachelor s Degree - Marketing, Communications, Business, or related field.
• 4-5 years of relevant marketing experience, preferably including partner, channel, supplier, or B2B marketing.
• Demonstrated ability to own discrete workstreams with minimal supervision.
• Working knowledge of multi-channel marketing tactics and associated tools.
• Excellent written and verbal communication skills, with the ability to communicate confidently and professionally with internal stakeholders, partners, and suppliers.
• Strong organisational, stakeholder management, communication, and execution skills.
• Analytical mindset with ability to interpret basic performance data and prepare campaign/partner reporting.
• Ability to manage multiple priorities, partner deliverables, and deadlines in a fast-paced environment.
• Industry experience in technology, product manufacturing, or supply chain preferred.
• Ability to travel 0%-25%.